Brand Intelligence platforms
Updated: April 16, 2022
2022. BlueOcean raises $30M for its AI-based brand intelligence platform
BlueOcean that has built an artificial intelligence-powered platform that it says can produce those insights is announcing $30 million in funding. From the start, BlueOcean provided customers with brand audits that included lists of actionable items to improve or completely change. Fast forward to today, and the company has expanded the scope of what it does for customers, and its overall engagement: Its AI algorithms and big-data ingestion engine are now focused on providing continuous feedback to its customers, which subscribe to the service at fees starting at $100,000 per year.
2021. Frontify raises $50M to help organizations manage their design and brand assets
Frontify, which provides a cloud-based platform for businesses to centralize and distribute all of their brand assets to those who work in and with their companies, has closed an equity round of $50 million. Frontify’s platform today provides a repository for companies to manage and distribute brand assets used both in-house and by external partners. But what is notable about it — and what sets it apart from a number of other companies providing digital asset management tools (others in the same space include Bynder and Canto) — is that it covers not just digital media files but how they can be and are getting used.