B2B Sales platforms

Updated: July 30, 2023

B2B sales platforms are essential tools that empower businesses to streamline and optimize their sales processes in the business-to-business (B2B) context. These specialized platforms offer a comprehensive set of features to help sales teams manage leads, track customer interactions, and close deals more efficiently. B2B sales platforms often include customer relationship management (CRM) functionalities, allowing businesses to maintain a centralized database of prospects and customers. With advanced sales analytics and reporting, these platforms enable sales teams to gain valuable insights into their sales performance, identify trends, and make data-driven decisions. B2B sales platforms also support collaboration and communication among sales representatives, ensuring seamless teamwork and coordination. By leveraging B2B sales platforms, organizations can accelerate sales cycles, improve customer relationships, and drive revenue growth in the competitive B2B market.

See also: Top 10 Online CRM software

2021. Lusha, a crowdsourced data platform for B2B sales, gets $205M

For sales and marketing teams, the process of finding leads can be arduous and time-consuming. Lusha, a B2B sales intelligence platform, is addressing this challenge by offering a crowdsourced database that assists companies in narrowing down their lists of potential customers to the most promising candidates. The company has successfully raised $205 million in its Series B funding round. Lusha boasts an extensive user community, consisting of over 800,000 sales professionals and 273,000 sales organizations, including prominent tech companies such as Facebook, Google, Dropbox, and Uber. While B2B SaaS companies form the majority of Lusha's clientele, the platform is also utilized by venture capital firms, investors, and recruiting agencies.

2021. B2B sales platform Accord raises $1M

Accord has introduced its B2B sales platform with $1M in funding. In a typical sales deal, there can be up to 14 individuals involved on the buyer side alone, resulting in the need to coordinate multiple parties to reach a consensus. Accord's application simplifies this process by providing shared next steps and milestones for buying and selling teams to align on, ensuring the right people are involved at the appropriate time. While the company primarily targets the technology startup market, Accord is now gaining attention from medical device companies and other industries where no existing software bridges the gap between external parties.

2021. Accord launches Customer Collaboration platform with $6M seed

Accord, a B2B sales platform that prioritizes the needs of both salespeople and buyers, is launching after securing a $6 million seed round. Accord offers a range of features within its application to enhance the sales process. This includes shared next steps and milestones that can be tracked asynchronously by buyers, a resource hub to streamline document and presentation retrieval, and stakeholder management to ensure the right individuals are involved at the appropriate times. Furthermore, Accord seamlessly integrates with popular CRM systems like Salesforce, ensuring accurate tracking of valuable sales data in the company's database. With these capabilities, Accord aims to optimize the sales experience for both sellers and buyers, fostering efficiency and collaboration throughout the sales journey.

2020. Adobe expands customer data platform to include B2B sales

The customer data platform (CDP) is a relatively recent concept that revolves around aggregating data about individual consumers from various channels into a comprehensive record. This enables businesses to provide more relevant content and personalized experiences based on in-depth knowledge. Recognizing the absence of such data consolidation in the business-to-business (B2B) market, Adobe has announced its plans to develop a CDP specifically tailored for B2B customers. Adobe is actively collaborating with early adopters of the product and anticipates entering the beta phase before the end of the upcoming month. The general availability (GA) release is scheduled for the first half of next year.