AMP Email software and services

Updated: August 01, 2023

AMP (Accelerated Mobile Pages) for Email is an innovative technology that brings interactivity and dynamic content to emails, enhancing the traditional static email experience. With AMP Email, users can interact with the content directly within the email without the need to open a separate webpage. This technology enables email marketers to create more engaging and personalized email campaigns with features like carousels, accordions, forms, and real-time updates, providing users with a more interactive and dynamic experience. AMP Email is compatible with major email clients and offers a seamless user experience across different devices. By leveraging the power of AMP Email, businesses can increase user engagement, drive higher click-through rates, and deliver more relevant and actionable content, revolutionizing the way emails are used for marketing and communication purposes.

See also: Top 10 Email services

2019. Gmail makes emails more dynamic with AMP for Email



Google has introduced AMP for Email, a revolutionary initiative aimed at transforming static emails into dynamic, web page-like experiences. While initially available in Gmail, other prominent email providers such as Yahoo Mail, Outlook, and Mail.ru will also support AMP emails. AMP for Email holds the promise of elevating ordinary messages into interactive platforms that enable users to accomplish tasks directly within their web-based email client. With AMP for Email, users can engage with messages in a whole new way. For instance, you can RSVP to an event, complete a questionnaire, browse a store's inventory, or respond to a comment without leaving your email interface. This groundbreaking format has gained support from several notable companies including Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest, and redBus. The format incorporates various popular AMP markup features like carousels, forms, and lists. It's worth mentioning that these AMP messages also include standard HTML markup as a fallback for email clients that do not support AMP.