AMP Email software and services

Updated: March 29, 2019

2019. Gmail makes emails more dynamic with AMP for Email



Google launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail, Outlook and Mail.ru will also support AMP emails. The promise of AMP for Email is that it’ll turn basic messages into a surface for actually getting things done. With AMP for Email messages become interactive. That means you’ll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store’s inventory or respond to a comment — all without leaving your web-based email client. Some of the companies that already support this new format are Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus. The format supports many popular AMP markup features, including carousels, forms and lists. It’s also worth noting that these messages still include standard HTML markup as a fallback for email clients that support AMP.***