AI for Sales
Updated: August 27, 2020
2020. SugarCRM acquires Node to gain predictive customer intelligence
SugarCRM announced this morning it has acquired customer intelligence startup, Node. While Sugar gains a ton of AI expertise, it also adds a customer prediction element to the platform, such as figuring out the customers most likely to convert or most likely to leave. This puts it in more direct competition with Adobe and Salesforce, which for some time have had intelligence layers that provide that kind of predictability. Node was founded in 2014 and has raised over $43 million. It fills a gap for SugarCRM adding engagement analytics and action at both ends of the business, and at the same time provides a market differentiator for them.
2020. Gong.io nabs $200M to enhance CRM with voice recognition
Gong has raised a significant $200 million on a $2.2 billion valuation. Gong is trying to create a category it have dubbed “revenue intelligence.” Today sales data is stored in a CRM database consisting of descriptions of customer interactions as described by the salesperson or CSR. Gong is trying to transform that process by capturing both sides of the interaction, then, using artificial intelligence, it transcribes and analyzes those interactions. It extracts important bits out of the conversation to provide insights to customer-facing people about how they can get better at what they do, while providing insights to management about how staff is performing. It takes it one step further by offering strategic input like how your competitors are trending or how are customers responding to your products.
2019. Sales assistant software Vymo raised $18M
Vymo, the startup that operates an eponymous mobile-first service to help salespeople manage their leads and get more work done, has raised $18 million in a new financing round to expand its footprint in the U.S. and other markets. Vymo serves as a CRM (customer relationship management) solution and also works with other popular CRMs such as Salesforce. The service helps salespeople automatically capture their business calls, visits, messages, emails, calendar and the engagement levels to better track and manage their leads. Vymo, which employs about 100 people, has amassed over 40 enterprise customers, including life insurance firms AIA Group and AXA, in seven nations. More than 100,000 salespeople use Vymo’s service.
2019. Microsoft PowerPoint adds AI presentation coach
During last few years, Microsoft started to bring some of its AI smarts to PowerPoint to help you design good-looking slides. Today, it’s launching a number of updates and new features that make this even easier. Even the best-designed presentation isn’t going to have much of an impact if you’re not a good public speaker. That’s a skill that takes a lot of practice to master, and to help you get better, Microsoft created Presenter Coach for PowerPoint, a new AI tool that gives you feedback while you’re practicing your presentation in front of your computer. For example it tells you whether you are using inclusive language and how many filler words you use. It also makes sure that you don’t commit the greatest sin of presenting: just reading the slides. After your rehearsal session, PowerPoint will show you a dashboard with a summary of your performance and what to focus on to improve your skills.
2019. Oracle adds more AI features to its suite of sales tools
Oracle adds several AI-fueled features for its suite of sales tools. For starters, the company wants to help managers and salespeople understand the market better to identify the best prospects in the pipeline. To that end, Oracle is announcing integration with DataFox, the company it purchased last fall. The acquisition gave Oracle the ability to integrate highly detailed company profiles into their Customer Experience Cloud, including information such as SEC filings, job postings, news stories and other data about the company. The company also announced an AI sales planning tool. Tarkoff says that Oracle created this tool in conjunction with its ERP team. The goal is to use machine learning to help finance make more accurate performance predictions based on internal data.
2018. Salesforce allows to enter data to CRM via voice
Sales managers love to talk. In fact, talking is their job. But when it comes to entering customer data to CRM system, they have to type. Salesforce wants to save salespeople from such a cognitive dissonance. New feature - Einstein Voice - allows to enter data into the system using natural speech. Imagine, when getting behind the wheel, you simply launch the mobile app and talk to virtual assistant: "I just met John Smith. He is interested in buying, but asked to call him in a week ...". And the virtual assistant gently adds a note to this customer history in CRM. But Salesforce should do something with personality of their virtual assistant. It looks wrong to force Einstein to perform such simple tasks.
2018. Microsoft launches new AI applications for Dynamics 365 CRM
A year ago Microsoft introduced its first Dynamics 365 AI solutions and today it’s expanding this portfolio with the launch of three new products: Dynamics 365 AI for Sales, Customer Service and Market Insights. Dynamics 365 AI for Sales, unsurprisingly, is meant to help sales teams get deeper insights into their prospects using sentiment analysis. That’s obviously among the most basic of machine learning applications these days, but AI for Sales also helps these salespeople understand what actions they should take next and which prospects to prioritize. Similarly, the Customer Service app focuses on using natural language understanding to understand and predict customer service problems and leverage virtual agents to lower costs. Finally, Dynamics 365 AI for Market Insights does just what the name implies: it provides teams with data about social sentiment, but this, too, goes a bit deeper.
2018. Salesforce added automated query building feature in Einstein Analytics
Salesforce introduced a new feature to Einstein Analytics Conversational Queries. It recognize the most common phrasing as you’re typing, providing an automated way to build queries and access data. With Conversational Queries, users can type phrases related to their data — such as “show me top accounts by annual revenue” or “rank accounts decreasing by annual revenue and billing country” — and instantly view answers in automatically configured dynamic charts. By putting the queries into plain language, helping you build the query automatically, then building the charts based on the automated phrasing, it puts the ability to access analytics into more hands.
2017. Zoho CRM got AI assistant
Zoho has introduced Zia - the Artificial Intelligence-powered Sales Assistant for Zoho CRM. Zia lets you know when something is going extraordinarily well –or wrong- in your sales operation, knows what you want to do – and helps you do it faster and bring the end of voicemails and unread emails. Zia is capable of learning, over time, the most frequent actions a particular user takes on Zoho CRM. Besides, Zoho introduced Blueprint, a sales process automation platform and upgraded two features to platforms: Zoho PhoneBridge, which connects a customer's PBX system to the Zoho CRM system, and SalesSignals, which provides real-time information about the activities of customers and prospects.