Top 10: Advertising services for Small Business

Updated: August 01, 2023

Advertising platforms for small businesses are digital tools that offer cost-effective and targeted solutions to reach a specific audience and promote products or services. These platforms, often based on pay-per-click (PPC) or pay-per-impression (PPI) models, allow small businesses to set a budget and bid for ad placements, ensuring that they only pay for actual clicks or impressions received. With sophisticated targeting options, small businesses can narrow down their audience based on demographics, interests, and behaviors, maximizing the effectiveness of their ad campaigns. Additionally, these platforms often provide analytics and performance metrics, allowing businesses to measure the success of their campaigns and make data-driven decisions to optimize their advertising efforts. By leveraging advertising platforms for small business, companies can level the playing field with larger competitors, increase brand visibility, and drive traffic and sales, effectively reaching potential customers in a cost-efficient manner. Some of the most popular advertising services for small business are listed below.

See also: Top 10 Online advertising services

2018. Adwords rebrands as Google Ads, adds AI for small business


In July, Google's ad service, AdWords, will undergo a transformation and be known as Google Ads. However, this change involves more than just a rebranding. Google is introducing a new feature called Smart Campaigns, which will serve as the default mode for advertisers. Smart Campaigns empower advertisers to specify the actions they prioritize, such as phone calls, store visits, or purchases. Leveraging machine learning, Google Ads will then optimize images, text, and targeting strategies to generate a higher volume of these desired actions. This enhancement aims to enhance advertisers' overall campaign performance and effectiveness.


2018. How to use Twitter for your business?



Twitter has launched a new website Twitter for Business and the new advertising service for small businesses Self-Service Ads. The advertising service allows to advertise your account and attract new subscribers (via Featured accounts), advertise your posts (so they will be seen by more subscribers) and promote your #hashtags (in the Trends). So, this is very interesting, but the bad news is that the Twitter advertising service is currently available only in US. But the Twitter for Business website can be useful for all those who want to use Twitter to promote business for free. What do they advise? ***


2017. LinkedIn launched own advertising network



LinkedIn introduced LinkedIn Audience Network, a novel service enabling advertisers to purchase inventory on a network of mobile sites and apps outside of LinkedIn while leveraging LinkedIn's demographic data. This network enables the dissemination of Sponsored Content, which refers to updates posted by companies containing reports, links, or other promotional material that companies pay to promote. Initially, the LinkedIn Audience Network encompasses a wide array of global sites, apps, and ad exchanges including MoPub, Sharethrough, Google Ad Exchange, Rubicon, and Microsoft-owned services such as MSN.com and Outlook.com. The audience network will be launched first in all English-speaking countries and gradually expanded worldwide.


2014. Facebook takes on Google AdWords with Atlas



Facebook has recently launched a new advertising platform called Atlas that aims to target users on any website by utilizing their Facebook information. Atlas was acquired by Facebook from Microsoft last year. The platform is designed to rival Google's AdWords, enabling advertisers to display ads that track users across the web and mobile devices. Advertisers have the option to purchase ads on external websites and apps, with the choice of incorporating the Facebook social network. Instead of relying on cookies, Facebook will utilize the user's Facebook login details. While this move may not be well-received by Facebook users, it provides an alternative for advertisers and serves as competition to Google AdWords.