Video: Reputation.com raised $30M more to help enterprises manage their reputation online

September 09, 2019


Reputation.com, which works with big enterprises in areas like automotive and healthcare to help improve their visibility online and provide more accurate reports to the businesses about how their brands are perceived by customers and others, has raised $30 million in equity financing. The company competes with other firms that provide services like SEO and other online profile profile management and sees the big challenge as trying to convince businesses that there is more to having a strong profile than just an NPS score (providers of which are also competitors). So, in addition to the metrics that are usually used to compile this figure (based on customer feedback surveys typically), Reputation.com uses unstructured data as well (for example sentiment analysis from social media) and applies algorithms to this to calculate a Reputation Score.

Speaking about Reputation Management software it's interesting to remind that:

Last year Zoho Social got richer analytics, support for Google My Business:



Social media management software Zoho Social has added revamped Reports tab that includes new data sets and graphs in an all-new interface, built from the ground up. The new Reports tab gives you a summary of your stats such as Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression, while also letting you dive deep into each one of these areas. It will also include custom dashboards for our Professional and Agency edition customers. The new Google My Business integration can help businesses schedule and publish posts to their GMB accounts, view and reply to the reviews they’ve received on their listings, and manage their presence across multiple locations using their GMB account on Zoho Social.


In 2017 Hootsuite acquired Snapchat analytics tool:



Hootsuite, a platform that helps enterprises and brands manage their presence on social media, has acquired a Snapchat analytics solution from Naritiv to help customers track their activities on this social platform. Hootsuite today allows its customers — 15 million in total, with “hundreds of thousands” taking the paid tier of service — to manage social media across dozens of sites, from Twitter (where Hootsuite first got its start) and Facebook through to LinkedIn and many more. Today’s acquisition signifies Hootsuite’s first move to bring Snapchat into that fold.


In 2015 Social media monitoring service Brandwatch raised $33M :



Brandwatch, the social media monitoring service that crawls over 80 million sites, including Facebook and Twitter, and then turns that information into insights to businesses, has raised $33M in Series C financing. While other companies like DataSifts, Titter-owned Gnip, HootSuite and Radian6 all snap at the social media firehose, Brandwatch seems to be tapping into a stronger love-affair with brand and marketers with what cofounder Giles Palmer has described as a “really deep product”. It helps that Brandwatch is part of Twitter’s certified partner program, which Datasift is no longer on. It demonstrates the strong longing organizations have for a social analytics platform that gives them critical consumer and business insight.