Video: Employee survey software Culture Amp got $82M funding

September 09, 2019


Culture Amp, that is aiming to help employees anonymously express how they feel about their place of work, has closed a sizable $82 million funding round. The Melbourne company is using the anonymized employee survey data from thousands of customers to help them learn from each other and chart which initiatives made a dent. The company’s subscription survey software gives customers all of the templates, questions and analytics that they need to track employee sentiment and visualize the data that they get back. The software can be used for things like quarterly engagement surveys, but it can also power performance reviews, goal-setting and self-reflections. Employee surveys are certainly nothing revolutionary, but Culture Amp is trying to improve the process by helping its customers start to bring anonymous feedback to the team level so that employees can give more direct feedback to their managers.

Speaking about Employee survey software it's interesting to remind that:

In 2014 Zoho Survey got fully customizable themes:



Customer survey tool Zoho Survey adds customizable themes that allow to roll up your sleeves and get creative with design. Now you can add your company logo to the background or header, choose the colors that represent your brand. You can customize every part of a theme, right down to the submit button on your survey. There is absolutely no coding involved. After spending time creating your amazing design, you can save your theme to use again on future surveys. Company says that the brand personality coupled with good looking surveys enable to grab customer attention and get better responses. Surveys help you engage with customers for feedback so let your personality shine through in your surveys to connect with the people that matter to your business.


In 2014 Google Forms expanded functionality thanks to add-ons:



Online form and survey creation tool Google Forms gets add-ons for Forms - new tools, created by developer partners, that deliver even more features to your surveys (just like add-ons for Docs and Sheets). Add-ons bring handy extras to your survey building experience, like setting a survey end date, sending custom emails based on responses, storing lists of choices that you frequently add to questions, and more. For example add-on formLimiter allows to close your survey automatically, after a maximum number of responses is reached, or at a date and time of your choosing. And add-on Ultradox Trigger allows to create custom emails, reports, invoices, newsletters, etc., based on information that people enter into your form.


In 2014 SurveyMonkey invested in mobile feedback service Apptentive:



Online survey service SurveyMonkey led the Series A funding of Apptentive, a company offering in-app feedback tools that allow developers to engage an app’s users, communicate directly, request reviews and more. Looks like SurveyMonkey will now partner with Apptentive in order to provide “technical and product interactions” for mobile customers. Apptentive competes with a host solutions on the market, including those from Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and more. One of Apptentive’s differentiating features it a proprietary measurement it calls “Love Score” which allows app developers to see how well their own app is loved, as compared with the rest of the app ecosystem. Love Score reports offer a variety of customer insights, including how popular an app is versus others, analysis of app store reviews, reviewer quality and bias, and more.