Top 7 Dreamforce stories

September 21, 2012 | Author: Michael Stromann

At the Dreamforce 12 conference Salesforce presented a lot of new products, but the problem is that most of these new products either had been already presented at the conference last year, or will become live to next year's conference. So, we'll just briefly go over the main ones:

1. Salesforce Marketing Cloud has absorbed the acquired services Radian6 and Buddy Media and become the most powerful social marketing tool in the world.

2. Service for employee development and business goals achievement is already live and appeared in the top six Salesforce's products on the home page of the company site

3. Salesforce's version of Dropbox for Enterprise (ChatterBox) will appear next year. It's main feature will be the "social context" of stored files

4. Communities and chat in the Chatter (announced a year ago) are finally available

5. Also available the HTML5 interface Salesforce Touch, which allows to access any Salesforce application from any mobile device. Interestingly, that few days ago the Internet giant Facebook announced the 180-degree turn from HTML5 to mobile apps

6. Next year, Salesforce will launch the service, code-named Salesforce Identity, which would become a universal authentication tool for enterprise applications, like Facebook is for public sites

7. The PaaS-platform Heroku (owned by Salesforce) adds support for Java and becomes much more attractive for developing and hosting enterprise applications (previously it supported only Ruby)

See also: Top 10 Public Cloud Platforms

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email