Salesforce launched - (strange) service for site-building

March 16, 2012 | Author: Sandeep Sharma

Hooray! Marc Benioff bought another cool (and probably very expensive) domain Actually, that's all news, because the service for simple site-building launched on this domain - is not new. It's all the same Siteforce tool, previously available in Salesforce's marketing cloud. And, in our opinion, this service is not worth of such domain. We still believe that there is a great demand for simple site-building service. But what Salesforce offers - is nonsense. Of course, the visual editor in - is very powerful. It's so CSS-oriented and allows to create pages from templates, forms, dynamic pages, pull content from a database, use JavaScript and even publish pages to Facebook. But it's not simple. Rather, it's more suitable for web designer, than for marketer. And why web designer needs this toy, if he can faster create a better site in a code editor?

But the main drawback is the price of service: $1625/month for ONE site + $20/month per 1 user + $125/month per 1 admin. Mark, are you kidding? A simple site for more than $1625/month?

Of course, for this price you get a super-scalable hosting, which will stand a million visitors a day. But how often the million-visitor sites are created by marketers in a visual editor?

Perhaps Benioff bet on the service integration with other Salesforce applications. Indeed, allows to collaborate on site in Chatter, publish data from CRM, automatically enter data from site forms into Service Desk. But all this was possible in the Siteforce. But why they launched this separate service that no one needs (at such price) without CRM and Service Desk?

See also: Top 10 Online CRM software

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email