Salesforce goes into amoral crowdsourcing

April 23, 2010 | Author: Sandeep Sharma

Nowadays the confidentiality of personal information is not so important. Especially for sales guys, like Salesforce's management. Today, Salesforce has acquired Jigsaw, which TechCrunch's Mike Arrington at first called evil and then simply amoral. Jigsaw - is a huge (21 million) online database of contacts and companies, filled by crowdsourcing: users add contact information of other people (without their knowledge) usually from business cards. When the service appeared in 2006, it paid people $1 for each added contact. Then Jigsaw sell the access to contacts database to companies using cold calling (or spammers). And there was no way to remove your contacts from the service.

A year ago, Jigsaw added the ability to delete personal data and stopped paying for the adding contacts. Now, users just get points for this and then buy access to other contacts (i.e. sales persons are exchanging their contacts). That was the moment when the services went from Evil to Amoral.

But despite its amorality Jigsaw has always been financially successful. It received $12 million funding from respectable investors, and its revenue has risen to $30 million per year. And now, Salesforce has purchased it for $142 million.

Salesforce already can pull contact information from Facebook, LinkedIn and other social networks. So that Jigsaw base will be quite appropriate to them.

See also: Top 10 Online CRM software

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email