Hubspot: how to attract customers and Salesforce money using Inbound marketing
March 10, 2011 | Author: Adam Levine
HubSpot - this is a Boston based startup that provides a set of tools for Inbound internet marketing. In contrast to the Outbound marketing, that uses cold calling to potential customers, Inbound-marketing focuses on the development of company's Internet presence in order to generate and qualify leads. HubSpot service includes CMS for creating company site and blog, SEO-tools for keyword selection and page optimization, social networks monitoring tools (Facebook, Twitter ...), Email sending tools and analytical tools - something like a SEO CRM that stores customer's internet history (when he visited your site, what pages opened, what forms filled in). But apparently the most effective Inbound-marketing tool (at least for HubSpot) - is their YouTube channel.
It seems that HubSpot marketers spend all their time creating videos starring the employees that work in the HubSpot office. HubSpot's YouTube channel is fantastic - it contains music videos, trailers, TV shows where they glorify Inbound-marketing and troll Outbound-marketing. And it gives results, at least judging by the amount of investments in the company. Today, the Series D round of funding was closed and HubSpot has got another $32 million from Google, Salesforce and Sequoia Capital.
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