Google wants to mobilize business sites
November 02, 2011 | Author: Adam Levine
For those businesses that still don't realize that the great majority of their customers coming (or would like to come) to their site via smartphones, Google launched the new initiative GoMo. This service allows you to see how your site looking in the mobile browser and find an appropriate service for building mobile site version (Google Sites is also in the list). Who should think about the mobile site version? First of all, it's online stores. Because browsing stores on a smartphone - is the most popular activity among those sitting in a toilet. Second, that are local businesses: cafes, restaurants, hotels, shops, medical services, hair salons, car repair ... - all the things that city visitor or local inhabitant may need.
In addition to mobile site, local businesses should also care about presence on online maps (such as Google Places) and GPS-enabled local-services (such as Foursquare, Google Offers). And of course, do not forget about mobile Adwords advertising, which will attract people searching something related to your business on a smartphone.
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