Benioff: goodbye Cloud, hello Social
September 02, 2011 | Author: Sandeep Sharma
On Friday nobody wants to read long news. Good video is much better. This is the video that was shown at the opening of the Dreamforce 2011 conference - probably the most glamorous event in the IT-industry. This video marks the focus change of Marc Benioff and his Salesforce. Last eight years the Dreamforce conference started and ended with the word Cloud. Now it changed. Moreover, one of the main news of this year conference was the opportunity for Salesforce customers to store part of their data on a local server, not in the Cloud. And the new main focus for Salesforce is Social Enterprise. Benioff is comparing modern companies with the Arab countries falling under revolutions: "Either CEOs will make their companies social, or customers and employees will depose them like Muammar Gaddafi". So what should a company do to become social?
According to Benioff, companies should do three things:
1. create a social customer base (with the social information about clients). The customer information should be updated from web sources and monitored
2. create a social network for employees
3. create communities of customers and partners
The last two goals are soppused to reach with the help of Salesforce Chatter that became the star of Dreamforce 2011 (we have already reviewed it).
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