Zendesk acquired Base CRM

11.09.18

Zendesk has acquired Base, a startup that provides CRM for small business. While Base might not be as well known as Salesforce, Microsoft or Oracle in the CRM game, it has created a sophisticated sales force automation platform, complete with its own artificial intelligence underpinnings. If the core of customer data includes customer service, CRM and marketing, Base gives Zendesk one more of those missing components. Base was founded in 2009 and boasts more than 5,000 customers. It’s worth pointing out that Base was already available for sale in the company app marketplace, so there was some overlap here, but the company intends to try to move existing customers to Base, of course. Zendesk has indicated it will continue to support all Base customers.
Base CRM alternatives are: Highrise, Insightly, Nimble, Zoho CRM, SugarCRM, Salesforce, Pipedrive