Adwords rebrands as Google Ads, adds AI for small business

27.06.18


In July Google’s ad service AdWords will become Google Ads. But it’s not just a name change. Google is also launching something it calls Smart Campaigns, which will become the default mode for advertisers. It allows those advertisers to identify the actions (whether it’s phone calls, store visits or purchases) that they’re prioritizing, then Google Ads will use machine learning to optimize the images, text and targeting to drive more of those actions.
Google Ads alternatives are: Facebook Ads, Bing Ads, Yahoo Search Marketing