SAP unveiled new cloud CRM - C/4HANA

06.06.18

SAP gives CRM another shot with new cloud-based suite called SAP C/4HANA. It's intended to give users a way to provide consumer data protection, marketing, commerce, sales and customer service. It pulls together several acquisitions from the last several years: Hybris (ecommerce piece), Gigya (customer identity piece) amd CallidusCloud (price quote piece). SAP has taken these three pieces and packaged them together into a customer relationship management package. They see this term much more broadly than simply tracking a database of names and vital information on customers. They hope with these products to give their customers a way to provide consumer data protection, marketing, commerce, sales and customer service.
SAP Sales Cloud alternatives are: Salesforce, Oracle Sales Cloud, SugarCRM, Microsoft Dynamics 365