37Signals renames to Basecamp, discontinues development of other products

06.02.14

37Signals was one of pioneers on the SaaS market. In 2004, they launched the project management service Basecamp, which still remains one of the most popular apps in this category. Today it's used by 15 million users. Many of them believe that Basecamp is the trendsetter in web-app design. But besides Basecamp everybody know 37Signals CEO - Jason Fried. He is the author of books Getting Real and ReWork. He is a huge fan of small business and startup spirit. Despite the great success of Basecamp he managed to keep the company in the format of startup (now it employs just 43 people). Jason even tried to reduce the number of customers to restrain growth. And now he has come up with a new idea - to frozen the development of all other products (CRM system Highrise, group chat Campfire, task-manager Ta-Da List, wiki Writeboard, organizer Backpack) and focus all attention on Basecamp.

And, if so, he also decided to rename company from 37Signals to Basecamp to keep it short and beautiful.

If you use 37Signals products, that are going to be frozen - don't panic. They will continue to work and will be supported in future. But they won't get new features any more.

Basecamp alternatives are: Asana, Slack, Trello, SharePoint, Zoho Projects, Basecamp, JIRA, Microsoft Project