VerticalResponse vs iContact

May 19, 2023 | Author: Sandeep Sharma
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VerticalResponse
Email Marketing by VerticalResponse makes it easy to create and send emails that get great results to grow your business. It’s easy to build your email. Just drag image and text blocks right into your email and move ‘em around with the click of a mouse. Don’t have a graphic designer? No problem! Choose one of our professionally designed, free templates.
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iContact
iContact is the email marketing solution to grow your business. Regardless of skill level, you can experience the difference. With iContact, you can take your marketing dollars further by sharing your ideas, strengthening your customer relationships, and increasing your brand awareness through email. Our easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens and clicks. Check out key features of our email marketing solutions below.
VerticalResponse and iContact are both email marketing platforms that offer a range of features, but they have distinct differences that set them apart. Here are the key differences between VerticalResponse and iContact:

1. User Interface and Ease of Use: VerticalResponse provides a user-friendly interface with a simple and intuitive design. It offers a drag-and-drop email editor, customizable templates, and an easy-to-navigate dashboard. iContact also offers a user-friendly interface with a drag-and-drop editor and customizable templates, making it easy for users to create and manage email campaigns.

2. Pricing and Plans: VerticalResponse offers tiered pricing based on the number of subscribers, and they provide different plans to suit various business needs. iContact also offers tiered pricing based on subscriber count, with different plans available. It's important to compare the pricing structure and features offered by each platform to determine the best fit for your budget and requirements.

3. Automation and Autoresponders: VerticalResponse offers basic automation features, including autoresponders and triggered email campaigns. However, the automation capabilities may be more limited compared to iContact, which provides more advanced automation options. iContact offers features such as workflow automation, behavioral triggers, and personalized customer journeys.

4. Email Templates and Design: Both VerticalResponse and iContact offer a selection of pre-designed email templates that can be customized to match your brand. However, the variety and quality of templates may vary between the platforms. It's important to consider the available design options and template selection to ensure they align with your design preferences and branding requirements.

5. Integrations and Third-Party Apps: VerticalResponse integrates with various third-party applications and services, including popular e-commerce platforms and CRM systems. They also offer an API for custom integrations. iContact provides integrations with a range of applications and services as well, but the specific integrations may differ. Consider the compatibility with your existing systems and the availability of integrations you require.

6. Customer Support: VerticalResponse offers customer support through email and live chat during business hours. They also provide a knowledge base and online resources. iContact offers customer support through phone, email, and live chat during business hours. They also provide online resources, guides, and webinars.

See also: Top 10 Email Marketing Solutions
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com