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Socialbakers vs Sprinklr
August 20, 2023 | Author: Sandeep Sharma
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Socialbakers (preferred Facebook marketing developer) is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics. It's a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
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Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Socialbakers and Sprinklr are both comprehensive social media management platforms, but they have distinct differences. Socialbakers is known for its strong analytics capabilities, providing in-depth insights and competitive intelligence across various social media platforms. It offers features like social listening, audience analysis, and content optimization to help businesses understand and improve their social media performance. On the other hand, Sprinklr is a powerful enterprise-level platform that focuses on end-to-end social media management, customer experience, and digital marketing. It offers robust features for social media publishing, engagement, customer care, and campaign management across multiple platforms. With its extensive suite of tools, Sprinklr is well-suited for large enterprises seeking a scalable and integrated solution for their social media and marketing needs.
See also: Top 10 Social Media Management tools
See also: Top 10 Social Media Management tools
Socialbakers vs Sprinklr in our news:
2020. Customer feedback software GetSatisfaction is shutting down
Sprinklr, a leading provider of Unified-CXM platform for all customer-facing functions, has recently made the decision to discontinue the well-known customer community and feedback service, GetSatisfaction. A decade ago, GetSatisfaction emerged as one of the most successful SaaS startups, offering paid service plans to renowned companies such as Method Products, Timbuk2, Twitter, and Digg. Over time, the platform attracted additional notable companies including Time Warner Cable, Verizon, Comcast, Mozilla, Mogo Money, Microsoft Hohm, AMC Theatres, Qantas, Apple Inc., Dell, and Facebook. However, it appears that the demand for such software among small businesses has decreased, with many either unwilling or unable to support customer communities. Simultaneously, larger companies have shifted towards more comprehensive CX platforms, leaving GetSatisfaction with a changing landscape. Notably, UserVoice, the main competitor of GetSatisfaction, has recently refocused its efforts on providing product feedback management software for growing SaaS companies.
2020. Customer experience platform Sprinklr raises $200M
Sprinklr is in the process of raising $200 million with a valuation of $2.7 billion for its customer experience platform. The growth of customer experience management is comparable to the past growth of CRM. The company boasts a clientele of 1,000, with some clients spending millions of dollars annually. With 1,900 employees spread across 25 global offices, Sprinklr is well-positioned to lead the Customer Experience Management market, which is already substantial and expanding rapidly. Enterprises are increasingly recognizing the critical importance of incorporating CXM into their digital transformation strategy.
2015. Sprinklr acquired social customer support service Get Satisfaction
Sprinklr, the provider of social media management services, is acquiring Get Satisfaction, the creators of a platform that enables businesses to connect with customers online and gather feedback on their websites. Get Satisfaction will be integrated into Sprinklr's larger cloud-based social media management business, known as the "Experience Cloud." This integration assists businesses in tracking feedback from individuals across various channels, including social media platforms and their own websites, encompassing approximately 25 potential feedback channels. This acquisition serves as an expansion for Sprinklr, as Get Satisfaction already collaborates with 1,000 businesses, including notable customers such as P&G, Rabobank, SugarCRM, and Service Rocket.
2014. Sprinklr acquired three social management services this year
Sprinklr, a leading provider of social media management tools, has recently acquired Branderati, a highly targeted advocacy influencer platform. This acquisition marks Sprinklr's third strategic purchase within a span of approximately six months. In February, Sprinklr acquired Dachis Group, a social analytics company, consolidating its position as the largest independent end-to-end social relationship platform available in the market. Just last month, the company acquired TBG Digital, an organization recognized as a pioneer in corporate advertising on Facebook and Twitter. This acquisition was aimed at expanding Sprinklr's influence across various social media platforms. Now, with the acquisition of Branderati, Sprinklr gains access to a company that specializes in identifying a brand's most passionate "advocate influencers" and leveraging those relationships to foster brand advocacy and loyalty, taking it to the next level.
2014. Socialbakers acquires EdgeRank Checker to improve its Facebook social analytics
Social media analytics provider Socialbakers has acquired the social analytics app for Facebook's News Feed called EdgeRank Checker. EdgeRank Checker empowers social marketers with valuable insights into Facebook's News Feed, allowing brands to track news feed engagement by analyzing their content's performance over time, across different industries and locations. As one of the early adopters of Facebook's real-time insights API, EdgeRank Checker has played a significant role since its discreet launch in early 2012. Following the acquisition, Socialbakers affirms that EdgeRank Checker will remain available as a self-serve product and will be incorporated as a module in an upcoming version of Socialbakers Analytics.
