Video: Skype vs Vonage

Skype is a software application that allows users to make voice and video calls and chats over the Internet. Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phones can be made for a fee using a debit-based user account system. Skype has also become popular for its additional features which include instant messaging, file transfer, and videoconferencing. Skype alternative for enterprise is called Skype for Business. Secure Skype alternatives are Signal and Telegram.
Vonage is a commercial voice over IP (VoIP) network and SIP company that provides telephone service via a broadband connection. If you’re looking for an ultra-basic phone system with standard VoIP features, you’ll be happy to know that each of Vonage Business Solutions small business phone solutions come loaded with dozens of standard and alternative features. We also offer plenty of other advanced features at no extra charge, but if you’re just looking for a phone solution with a reliable dial tone and some business-class applications, we’ve got you covered.
Face to face in the news:

2011 - Skype starts showing ads to take on Vonage

Skype Ads

Ok, now it becomes clear why the Skype's latest version got the home page - it will be used to run banner ads. It's pretty fair advertising scheme, especially taking into account that earlier Skype executives intended to display banners right in the video call window (during the free calls). Meanwhile the ads will be showing only in the US, UK and Germany. Of course, it will be interesting to see how Skype will solve the targeting problem. Because the effectiveness of online advertising is achieved by matching ads to user interests. At the moment, Skype actually knows about users only their location, gender and age. At this point the recent partnership of Skype with Facebook could be very useful as this social network has a lot of user information. Perhaps these giants will integrate their ad networks.