Shopify vs Wix
Last updated: August 10, 2021
Simple, Beautiful, and Flexible End-to-End E-Commerce Solution. Simply choose a stylish ecommerce website design, easily customize your online store, add products, and you're pretty much ready to accept payments. Whether you already have products, are looking to sell digital goods or are interested in drop shipping — Shopify has a complete solution for you.
Create a free website with Wix.com. Customize with Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! 100s of fully customizable HTML5 templates available in every category. We make it fun to create your own site - it’s hassle-free, and you don’t need any coding skills.
Shopify vs Wix in our news:
2021. Wix launches a no-code app builder for $200 per month
Wix has announced a new product for business owners called Branded App by Wix, which allows users to develop native apps without writing code. Wix provides tools for people and businesses to manage their online presence, but it’s most well-known for its drag-and-drop website builder. Now, the platform is expanding its user-friendly approach by making it possible for anyone to build an app without learning how to code. At $200 per month, Branded App by Wix is no small investment; users will also have to pay a yearly $99 fee to be on the App Store, and a one-time $25 fee for Google Play. But according to Wix, native mobile apps can help businesses ultimately drive more sales.
2021. Google partners with Shopify on online shopping expansion
Google has announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The integration will allow merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion “shopping journeys” that take place every day through Search, Maps, Images, Lens and YouTube. The news follows a series of updates to Google Shopping resulting from Amazon’s increased investment in its own advertising business, which threatens Google’s core ads business.
2021. Shopify expands its payment option, Shop Pay, to its merchants on Facebook and Instagram
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram. This is the first time Shop Pay will be made available outside of Shopify’s own platform, and represents a significant expansion for the e-commerce platform’s payments technology. Shop Pay will first become available to all Shopify merchants using checkout on Instagram in the U.S., and will then be rolled out to Facebook in the weeks that follow. Prior to this launch, Facebook’s platform has been one of Shopify’s most popular sales and marketing channels for merchants
2020. Wix launches a new company, Wix Answers, to unify customer support
Website-building platform Wix has launched a new company Wix Answers, which offers enterprise-level customer support and is intended to compete with companies like Zendesk and Salesforce. It’s a product that the company built to meet its own needs, which it subsequently productized and spun out into a separate entity (still owned by Wix). The system provides 360 degree view of the user and showing all the customer service conversations they’ve had across channels, whether that’s via phone call, chat, website ticket or email. The platform uses AI to help customer support agents respond more quickly, and to recommend ways to make the team more effective (like making customer support articles more accessible).
2018. Wix launched new suite of products for support, sales and marketing
Wix launched a new suite of management and marketing products called Ascend. It allows to manage all your customer interactions from one place, effortlessly capture leads, build relationships, take payments and more. Wix is also developing a workflow editor, so that a business’ website and other channels can respond automatically depending on how customers behave. Ascend by Wix is available as a separate subscription, with pricing ranging from $9 to $45 per month. Other website builders like Squarespace and Weebly (now owned by Square) have also introduced marketing tools, but Ascend seems like a particularly ambitious expansion, encompassing 20 products in areas like chat, memberships, email marketing and search engine optimization (in some cases, these are existing Wix products being brought under the Ascend umbrella).
2018. Shopify now allows to fulfill orders directly from your phone
Shopify app for iOS and Android now supports buying and printing shipping labels from your phone. You can create and print labels immediately, or save them to print later, and you can manage your entire shipping workflow from the palm of your hand. You also get full access to everything you currently use in Shopify Shipping, including our low rates with supported carriers (UPS, DHL Express, USPS, and Canada Post) directly in the Shopify app.
2018. Wix integrates with Instagram
Website building service Wix no allows to share your Instagram photos and videos on your website. With the new Instagram Feed App, you can also add links to your individual Instagram posts - sending visitors directly to your site. You can choose from different layouts to showcase your Instagram photos, customize colors, fonts, easily add links to any photo or video in your feed. It’s a great way to attract new followers or to promote a product in your Wix Stores collection, for example.
2017. Wix unveiled advanced code editor
Wix now allows to create not only simple website in visual editor, but also complicated web applications. The new Wix Code platform opens new possibilities for creators, developers and designers that are looking for the easiest way to build robust web applications tailored to their business needs. It’s serverless, hassle-free coding. You can set up database collections, create content rich websites, add custom forms, change site behavior with APIs and much more. All are built with the ease of use and stunning visual components of the Wix Editor. Plus, anything you build is SEO compatible.
2017. Shopify adds new shareable discount links
To help you make the most of the holiday shopping bonanza, Shopify added a simple new function that will help you reach out and pull those deal-hunters right into your store. Shareable Discount Links direct customers to your homepage and automatically apply a discount code to their cart. Shareable Discount Links eliminate the need to find or enter a code, and give you an enticing invitation that you can send to customers via email, Facebook, or other social media.
2017. Shopify Mobile adds Discounts, Product Collections, Live View, and More
Last year during Black Friday Cyber Monday, more Shopify merchants logged in on mobile than on desktop. That’s why this year the developers focused on making key features you need for your #BFCMWin available on your phone or tablet. You can now create, modify, and manage discounts from your phone and tablet. Another new feature - Product collections is one of the best ways to help your customers find what they’re looking for quickly. Now, you can set up and modify Product Collections on mobile in the Shopify app. And with Live View on mobile, you can keep track of your store’s performance in real-time, which is especially handy during high-traffic days like BFCM weekend.