Shopify vs Squarespace

Last updated: May 19, 2021

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Shopify
Simple, Beautiful, and Flexible End-to-End E-Commerce Solution. Simply choose a stylish ecommerce website design, easily customize your online store, add products, and you're pretty much ready to accept payments. Whether you already have products, are looking to sell digital goods or are interested in drop shipping — Shopify has a complete solution for you.
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Squarespace
Whether you need simple pages, striking galleries, a professional blog, or an online store, it's all included with your Squarespace website. Unlike alternatives in Squarespace everything is mobile-ready right from the start. Creating your website with Squarespace is a simple, intuitive process. Just add and arrange your content and features anywhere you want with the click of a mouse.
Shopify vs Squarespace in our news:

2021. Google partners with Shopify on online shopping expansion



Google has announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The integration will allow merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion “shopping journeys” that take place every day through Search, Maps, Images, Lens and YouTube. The news follows a series of updates to Google Shopping resulting from Amazon’s increased investment in its own advertising business, which threatens Google’s core ads business.


2021. Shopify expands its payment option, Shop Pay, to its merchants on Facebook and Instagram



Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram. This is the first time Shop Pay will be made available outside of Shopify’s own platform, and represents a significant expansion for the e-commerce platform’s payments technology. Shop Pay will first become available to all Shopify merchants using checkout on Instagram in the U.S., and will then be rolled out to Facebook in the weeks that follow. Prior to this launch, Facebook’s platform has been one of Shopify’s most popular sales and marketing channels for merchants


2020. Squarespace adds support for memberships and paywalled content



Squarespace is adding a new monetization option for websites built on the platform: Member Areas, where businesses can charge for access to exclusive content. That could, of course, mean an online publication that wants to paywall some of its articles, but it could also mean a chef who wants to charge for access to cooking videos and recipes, or a fitness instructor hoping to make money from online classes. Squarespace also supports different membership tiers, as well as publishing member-only podcasts and newsletters. Site creators get access to CRM data on each of their members, with plans for more segmentation tools in the future.


2018. Shopify now allows to fulfill orders directly from your phone



Shopify app for iOS and Android now supports buying and printing shipping labels from your phone. You can create and print labels immediately, or save them to print later, and you can manage your entire shipping workflow from the palm of your hand. You also get full access to everything you currently use in Shopify Shipping, including our low rates with supported carriers (UPS, DHL Express, USPS, and Canada Post) directly in the Shopify app.


2018. Squarespace introduced Conversion Metrics



New Conversion Metrics for Squarespace allow you to gauge the performance of buttons and forms to gain insight into how and where visitors engage with your website. It allows to understand how visitors contact you, book your services, join your mailing list, RSVP to an event — and more. The metrics include Pinpoint engagement, Spot patterns and Filter by device. Surfacing conversion-optimization opportunities empowers you to make informed changes to the forms and buttons on your website and test alternative versions with confidence. So you can perfect your placement, choose words wisely and test different styling options.


2017. Shopify adds new shareable discount links



To help you make the most of the holiday shopping bonanza, Shopify added a simple new function that will help you reach out and pull those deal-hunters right into your store. Shareable Discount Links direct customers to your homepage and automatically apply a discount code to their cart. Shareable Discount Links eliminate the need to find or enter a code, and give you an enticing invitation that you can send to customers via email, Facebook, or other social media.


2017. Shopify Mobile adds Discounts, Product Collections, Live View, and More



Last year during Black Friday Cyber Monday, more Shopify merchants logged in on mobile than on desktop. That’s why this year the developers focused on making key features you need for your #BFCMWin available on your phone or tablet. You can now create, modify, and manage discounts from your phone and tablet. Another new feature - Product collections is one of the best ways to help your customers find what they’re looking for quickly. Now, you can set up and modify Product Collections on mobile in the Shopify app. And with Live View on mobile, you can keep track of your store’s performance in real-time, which is especially handy during high-traffic days like BFCM weekend.


2017. Shopify integrates with UPS



UPS has become a new option in Shopify Shipping, so U.S.-based Shopify merchants can now offer a best-in-class delivery experience, just like enterprise retailers. With UPS and Shopify Shipping, you’ll get competitive rates of up to 52% off list rates, just in time for the holiday season. No matter how big or small your business is, you can now access UPS’ guaranteed delivery date shipping options at industry-leading rates. UPS offers Shopify merchants exclusive discounted rates, especially for heavier packages. Shopify will cover any peak surcharges on UPS Ground shipments during the holidays.


2017. Shopify introduced real-time visitors monitoring



Shopify now allows store owners to watch the activity taking place in online store, as it happens. With Live View, you can now keep track of how your store is performing in real-time right from the palm of your hand. You can track how many visitors are on your site right now and where in the world they are, watch visitors become customers and celebrate sales as they happen, monitor daily total visits, orders, and sales, keep a pulse on your purchase funnel as visitors add items to their carts, start the checkout process, and successfully make purchases, see how many pages are being viewed right now.


2017. Squarespace released new analytics app



The new Squarespace Analytics app for iOS and Android offers access to key insights and website analytics from anywhere, at any time, making it even easier to incorporate analytics into daily workflows. The app presents rich and detailed business metrics in a clean, easy-to-use dashboard, reimagined for smaller screens. Check key metrics at a glance and drill down into more granular views to uncover actionable insights. Newly added metrics provide the full range of our desktop analytics in the convenience of a mobile app. You can view more historical data with an updated date picker, which now includes new time frames and the ability to set custom date ranges.