Video: Salesforce vs Zoho CRM
Last updated: April 12, 2018
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly. Free Salesforce alternatives for small business are: Zoho CRM, Bitrix24, CapsuleCRM, Insightly, FreeCRM. If you are looking for open-source self-hosted Salesforce alternatives pay attention to SugarCRM, SuiteCRM, vtiger.
Zoho CRM is an alternative online software for SMB that empowers organizations with a complete customer relationship lifecycle management software for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system.
Face to face in the news:
2016 - Zoho CRM 2016 is now available to keep up competition with Salesforce
Zoho unveiled the new version of its Zoho CRM. The biggest release ever brings multichannel sales, a brand-new email client for salespeople, a marketplace where developers can connect with end users, and other features. Multichannel support for phone, email, live chat, social media, and in-person meetings will let your team make the most of every interaction at a moment’s notice. The new gamification layer Gamescope allows to set up peer-to-peer contests for your teams and make selling fun. You can use badges and trophies to reward best practices and keep your team motivated and see who your top performers are and who could use some more coaching with insights from Advanced CRM Analytics. Zoho Marketplace offers extensions from major SaaS vendors, including MailChimp, SurveyMonkey, Zendesk, Eventbrite, Box, DocuSign, SignEasy, Webmerge and SMS-Magic.
2013 - How Zoho was "helping" Salesforce users
Last week the biggest IT conference Dreamforce took place and as usual for these big vendor events, it didn't escape some funny marketing tricks. Competitors are always trying to drive customers from a company that owns a conference (in this case, Salesforce) and invent original ideas. For example, that's how Microsoft tried to spoil Salesforce conference and Salesforce picketed Oracle conference. At this time, was Zoho's turn. Though Zoho's CEO, Sridhar Vhembe, has the personal offense with Marc Benioff, he didn't try to troll Salesforce at its event. Instead, he ordered to help Salesforce users. After all, they have to pay big money monthly for CRM-system and even a ticket to the conference costs $1,000 . So Zoho gave Salesforce customers free pedicab rides to whatever their destination was – their next session, party or their hotel. It was something like free Zoho CRM test drive.
And for lunch they gave Salesforce.com customers free snacks to taste a piece of Zoho
with such napkins:
Do you think Zoho has just wasted money to entice a couple of Salesforce customers? Of course not, because the main benefit of this campaign came from the social networks in which people talked about Zoho:
2013 - Salesforce Social.com - social ads management service to strike back at Zoho CRM
It turns out that a couple of years ago the Salesforce CEO, Marc Benioff, bought domain social.com (for $ 2 million). It's hard to imagine something more desirable for a man who loves beautiful domains and social technologies. And of course, for a long time he thought how to use put this domain, and finally he found the idea. He separated ad management part from the social publishing platform Buddy Media (acquired by Salesforce last year) and launched it as a separate service under the title Social.com. This service allow to optimize and run large-scale advertising campaigns on Facebook and Twitter, analyze their results and reduce the cost per lead. But probably the main news is not the launch of Social.com, but the integration of all marketing tools in Salesforce Marketing Cloud (Radian6, Buddy Media and Social.com). Watch the video:
With the help of this marketing cloud large companies will be able to monitor what users are saying in social networks, combine this data with information from the CRM, publish the best content targeted to prospective clients and enhance the marketing push with social ads. And then - analyze the results, and restart the circle.