Salesforce vs Sprinklr


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Salesforce
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly. Free Salesforce alternatives for small business are: Zoho CRM, Bitrix24, CapsuleCRM, Insightly, FreeCRM. If you are looking for open-source self-hosted Salesforce alternatives pay attention to SugarCRM, SuiteCRM, vtiger.
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Sprinklr
Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Face to face in the news:


2013 - Salesforce buys marketing automation system ExactTarget for $2.5B to take on Sprinklr


Everybody knows that CRM - is a hot market. Only lazy vendor doesn't develop CRM system. But the point is that if you compare the total global spendings for sales organization (the main function of CRM) and marketing spendings, the latter will be much higher. And IT-vendors always go where money flows. Therefore, the market of specialized marketing automation systems has emerged. How big is it? Judge for yourself: Salesforce paid $2.5 billion for one of the market leaders - ExactTarget. Moreover, it's not an attempt to kill the game, it's just an attempt to catch up with Oracle and Adobe, that already own more advanced marketing systems. The main functions of ExactTarget are: email-marketing, sms-marketing, landing-page development, organizing offline events and webinars. This is a great complement to Salesforce Marketing Cloud, which fully covers social media marketing.