Salesforce Chatter vs Yammer

May 18, 2023 | Author: Adam Levine
6
Salesforce Chatter
With Chatter, it’s easy to work together and know everything that’s happening in your company. Updates on people, groups, documents, and your application data come straight to you in real-time feeds. It's better than alternative solutions for Salesforce users.
14
Yammer
Yammer is revolutionizing internal corporate communications by bringing together all of a company’s employees inside a private and secure enterprise social network. Although Yammer is as easy to use as alternative consumer products like Facebook or Twitter, it is enterprise-class software built from the ground up to drive business objectives.
Salesforce Chatter and Yammer are two popular enterprise social networking platforms designed to enhance internal communication and collaboration within organizations. Salesforce Chatter, integrated within the Salesforce ecosystem, provides a social collaboration tool where employees can share information, collaborate on projects, and engage in discussions. It offers features like real-time feeds, file sharing, and group collaboration, all within the context of customer relationship management. On the other hand, Yammer, acquired by Microsoft and part of the Microsoft 365 suite, focuses on fostering communication and knowledge sharing across teams. It provides a platform for employees to connect, post updates, join groups, and collaborate on documents. Yammer integrates with other Microsoft tools and offers features like threaded conversations, polls, and announcements.

See also: Top 10 Enterprise Social Software
Salesforce Chatter vs Yammer in our news:

2017. Microsoft retires Yammer as stand-alone service



Microsoft has made the decision to replace the standalone enterprise social network Yammer in favor of achieving more extensive integration with Office 365 services. In the previous year, Microsoft made Yammer the default option for all eligible Office 365 customers, resulting in the majority of Yammer users utilizing it as part of their Office 365 subscription. Going forward, new customers interested in using Yammer will be required to sign up for an eligible Office 365 plan. In an official notice regarding Yammer, Microsoft stated its objective of "strengthening Yammer integration" with various collaboration tools within Office 365, including SharePoint, OneNote, and Planner.


2016. Yammer now allows to create External groups



Microsoft has introduced a new feature called external groups in Yammer, facilitating collaboration with individuals outside your organization. This feature enables the inclusion of external team members in a Yammer group, simplifying teamwork for extended teams. With external groups, team members from outside your company, who have the appropriate permissions, can actively participate in projects and initiatives by accessing all the group's conversations and content. This capability enhances existing methods of collaboration with external individuals, such as external networks and external messaging. These options allow you to directly add individuals from outside your organization to a thread within your organization's Yammer network.


2015. Salesforce adds shopping layer to its Community Cloud



Customers of Salesforce Community Cloud will soon have the ability to incorporate their own purchase buttons. The Community Cloud empowers businesses to construct websites where customers can engage with the company and one another. For instance, Avid Technology, a provider of audio and video production tools, leverages these Community Cloud features to facilitate its Artist Community, enabling users to buy and sell sound effects, stock footage, and other music and video clips among themselves. Early adopters of this platform include Neil Young's PonoMusic and the Deloitte Digital Hub. According to Mike Stone, the senior vice president of marketing for Salesforce Community Cloud, the Customer Cloud can intelligently suggest the appropriate product that is relevant to a given conversation, using insights from the social graph and the evolving community dynamics: "We're effectively utilizing the social graph and our understanding of the community's evolution to provide these recommendations."


2014. Salesforce launches Community Cloud


Salesforce.com has unveiled its fourth cloud offering, known as Salesforce1 Community Cloud, following the successful introduction of Sales, Marketing, and Service Clouds. This new cloud iteration is essentially a revamped version of the Salesforce Communities product, initially launched in June 2013. Unlike Chatter, which primarily focuses on internal networking and collaboration, Community Cloud empowers customers and partners to engage with each other and with company representatives, if needed. It functions as a private LinkedIn of sorts, enabling community members to follow specific topics and individuals and identify areas of expertise. Community Cloud is seamlessly integrated with Service Cloud, enabling the escalation of unanswered or challenging questions, as well as with Sales Cloud, where new community members can be converted into leads. The features announced today are expected to be available in October. Pricing for Salesforce1 Community Cloud starts at $500 per month.


2014. Yammer adds conversations to OneDrive and SharePoint Online files


Today, Microsoft has introduced a new social feature for Office 365 called document conversations. This feature integrates the collaborative capabilities of Yammer directly into the Office apps. Here's how document conversations work: when you access a file in your browser from your cloud storage, you will see the file displayed on the left side, accompanied by a contextual Yammer conversation pane on the right. The Yammer pane can be expanded or collapsed according to your needs. In addition to joining conversations from the Yammer pane, you can also post messages, @mention your coworkers, and publish to a Yammer group, whether it's public or private. Since it's powered by Yammer, you can also view and participate in discussions beyond the scope of the document, using your mobile device, Microsoft Dynamics CRM, or any other application where a Yammer feed is embedded. Document conversations are being gradually rolled out to customers throughout the summer and will eventually be available across all sites within a tenant.


2013. Microsoft social networks: Yammer vs SharePoint Newsfeed



Last year, when Microsoft acquired Yammer (the service for building enterprise social networks), it already had own the own social network based on SharePoint (now it's called SharePoint Newsfeed). And that's OK, because Microsoft bought Yammer not for the engine, but for the customer base and the image of  social vendor. But now, it seems, Microsoft doesn't know what to do with two almost identical solutions. In June, Office 365 users got the opportunity to replace SharePoint Newsfeed to Yammer, and Microsoft continues to insist that Yammer - is its future and that soon Yammer will become the platform for all its business apps. But on the other hand SharePoint Newsfeed also continues to evolve. For example, today SharePoint Newsfeed app for Windows 8 has been launched. And it's very similar to Yammer app for Windows (guess where is what on the screenshots). ***


2013. Video: Salesforce announces Customer Revolution


Last week, Salesforce unveiled their latest mobile app, Chatter, which has now become the primary mobile interface for employees, serving as a gateway not only to the social intranet but also to the CRM system. Furthermore, the enhanced mobile version of Chatter has transformed into a more convenient communication and collaboration channel between companies and customers. However, it wouldn't be in Salesforce's style to simply claim that the new app is "more convenient." Instead, they have crafted an entire narrative around a customer revolution that is already underway. According to Salesforce, your customers are mobile-savvy individuals who know how to leverage their phones effectively. They have the power to disrupt your business if they perceive your company as unresponsive to their problems and needs. This chilling video provides further insight. Take a look.


2013. Microsoft Dynamics CRM Online adds iPad, Yammer support



Recently Terrasoft released mobile (iOS and Android) apps for its BPMonline CRM, and may be it remembered to Microsoft that the users of its CRM system also want to have a normal mobile access to customer data. Microsoft promised to release the mobile client for Microsoft Dynamics CRM back in May 2012, then at the end of the last year, then by February 2013. It's now March and Microsoft has really launched something. But it's not a full-fledged mobile app, but just a web interface for the iPad browser, which of course, can't work offline and has many limitations. When the normal mobile CRM app will appear? Microsoft promises "in the first half of this year." ***


2012. Salesforce Stypi - online notepad for real-time collaboration



Imagine, that you need to collaborate with your colleagues on a task that requires writing something. For example, to develop project plan or write a commercial proposal. If all meeting participants are present in the office, you just gather them around the table, take a piece of paper or flipchart and write things down. But they are in different places around the world? Of course there are Google Docs, Online Word or Zoho, that could help. But they all require everyone to register and look too complicated for writing down simple lists. (Sometimes such little things prevent people from using online tools). For such online meetings there is a perfect solution - Stypi. It's a simple online notepad with chat, that allows several people to collaborate. ***


2012. SharePoint 2013 will integrate Yammer, provide platform around the online version



At the  SharePoint Conference 2012 Microsoft revealed some new facts about the upcoming SharePoint 2013. But nothing specific has been announced - just few promises. The exact release date is also still unknown. Microsoft's corporate vice president of the Office Division Kris Koenigsbauer promises a launch during the first fiscal quarter of 2013, which falls between October 1, 2012 and December 31, 2012. Now about the Yammer. As expected, Microsoft will integrate this social intranet service (acquired in June) into SharePoint. The integration will be done via Yammer Web Parts and Yammer Open Graph. Got it? And soon (Microsoft says) SharePoint will become a system "powered by Yammer". Ok, let's look what is the real sense of integration between SharePoint and Yammer. ***

Author: Adam Levine
Adam is an expert in project management, collaboration and productivity technologies, team management, and motivation. With an extensive background working at prestigious companies such as Microsoft and Accenture, Adam's in-depth knowledge and experience in the field make him a sought-after professional. Currently, he has ventured into entrepreneurship, owning a thriving consulting and training agency where he imparts invaluable insights and practical strategies to individuals and organizations, empowering them to achieve their goals and maximize their potential. You can contact Adam via email adam@liventerprise.com