Video: SAP Sales Cloud vs SugarCRM

SAP Sales Cloud is designed for the way you sell today, giving you everything you need to work smarter, sell better, and win more.
SugarCRM is an alternative CRM system that is available in both open source and Commercial open source applications. Sugar's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.
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2012 - Adobe and SAP launching social media monitoring tools. SugarCRM is in panic

Is your company still not monitoring social networks for mentioning of your brands and products? Look, even SAP and Adobe (that historically were developing the very different kinds of enterprise software) decided to release tools for monitoring the Social web. Adobe Social (according to the developers) unlike its competitors allows to measure the results of marketing campaigns in social networks not by the number of Likes and comments, but in real income. And the SAP HANA Social enables to process the huge amounts of data from the social media in real time for sentiment analysis. Both solutions are designed "for existing customers", i.e. for users of Adobe Digital Marketing Suite and SAP CRM respectively. Recall also that in June, Oracle acquired the social monitoring service Collective Intellect. And of course, IBM and Salesforce are already providing this kind of tools: IBM Cognos Consumer Insight and Radian6.