Responsys vs Salesforce Marketing Cloud


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Responsys
Responsys Interact helps you deliver orchestrated marketing, at scale, across every digital channel. Responsys helps the best brands in the world effectively execute marketing campaigns across all key digital channels: email, mobile, social, display and more
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Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
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2014 - Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud to challenge Responsys



Salesforce acquired several startaps in marketing space, an now don't want to offend any of them when inventing title for the integrated product. So, it's called "simply" Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud. It's a single platform for social content marketing, engagement, publishing and analytics that also allows marketers to collaborate. And with the Social Studio mobile app, you can run social marketing and engagement from your phone. The features include workspaces for team collaboration, tools for planning and publishing social media content, for interacting with customers, and for examining the results through analytics. At launch, the Social Studio integrates with stock photography services Getty Images and Shutterstock, as well as content discovery tools Kontera, Trendspottr, and Rallyverse.