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Qualtrics vs SurveyMonkey
May 27, 2023 | Author: Sandeep Sharma
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Online Survey Software & Insight Platform. Keeping a pulse on your customers doesn't have to be hard. Qualtrics survey software makes it easy to track customer satisfaction, loyalty, and feedback. As the top online survey platform to academic institutions and market researchers everywhere, conducting marketing research has never been easier. Qualtrics makes it easier, faster, and more affordable to conduct 360-degree employee assessments and get 360 feedback.
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Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey service. Build your own surveys or choose from our templates. Choose how to distribute and start collecting responses. Use our powerful analytical tools for intelligent insights.
Qualtrics and SurveyMonkey are two widely used online survey platforms, each with its own strengths and target audience. Qualtrics is a comprehensive survey and experience management platform that offers advanced survey design capabilities, sophisticated question types, robust data analysis tools, and extensive reporting options. It caters to organizations and researchers who require in-depth survey customization, complex survey logic, and advanced statistical analysis. Qualtrics also provides features for customer experience management, employee engagement, and market research.
SurveyMonkey, on the other hand, focuses on simplicity and ease of use. It offers a user-friendly interface, basic question types, customizable templates, and essential survey features. SurveyMonkey is suitable for users who need to quickly create and distribute surveys without extensive customization requirements. It provides intuitive data analysis tools and integration options with popular applications.
See also: Top 10 Online Survey software
SurveyMonkey, on the other hand, focuses on simplicity and ease of use. It offers a user-friendly interface, basic question types, customizable templates, and essential survey features. SurveyMonkey is suitable for users who need to quickly create and distribute surveys without extensive customization requirements. It provides intuitive data analysis tools and integration options with popular applications.
See also: Top 10 Online Survey software
Qualtrics vs SurveyMonkey in our news:
2014. SurveyMonkey invested in mobile feedback service Apptentive
Leading the Series A funding is Apptentive, a company that provides in-app feedback tools for developers to engage with their app users, request reviews, and facilitate direct communication. This funding round was spearheaded by online survey service SurveyMonkey. The partnership between SurveyMonkey and Apptentive aims to offer technical and product interactions specifically tailored for mobile customers. Apptentive faces competition from various solutions in the market, including Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and others. One of Apptentive's standout features is its proprietary measurement called "Love Score," which enables app developers to gauge how well their app is received compared to others in the app ecosystem. The Love Score reports provide valuable customer insights, such as the app's popularity relative to competitors, analysis of app store reviews, assessment of reviewer quality and bias, and more.
2014. SurveyMonkey acquires competitor FluidSurveys
Today, SurveyMonkey, the world's foremost online survey platform, has officially announced its acquisition of Fluidware. Fluidware is a provider of online survey and application review tools, known for their offerings FluidSurveys and FluidReview. This acquisition is highly complementary and will serve to expand SurveyMonkey's global presence, particularly in the desirable Canadian market where Fluidware has established itself as an industry leader. SurveyMonkey's CEO, Dave Goldberg, expressed enthusiasm for the collaboration with the talented Fluidware team, emphasizing the company's commitment to attracting new customers, accessing new territories, and harnessing cutting-edge technologies. These efforts align with SurveyMonkey's overarching mission of assisting customers in making informed decisions.
2011. SurveyMonkey acquires competitor Zoomerang
When faced with the challenge of acquiring a major competitor without sufficient funds, one viable solution is to form a partnership with a private equity firm. In the case of SurveyMonkey, they have successfully employed this strategy by collaborating with TPG Capital to acquire MarketTools' products: Zoomerang, ZoomPanel, and TrueSample. Through the acquisition of ZoomPanel, SurveyMonkey's burgeoning online panel service will experience substantial growth, expanding its panelists from 500,000 to an impressive total of 2.5 million. This significant increase in panelists greatly enhances SurveyMonkey's value proposition for businesses seeking to conduct comprehensive market research. Furthermore, the inclusion of TrueSample will play a crucial role in elevating the quality of SurveyMonkey's research practices. By eliminating fake and duplicate responses, disengaging uninterested respondents, and leveraging the technological capabilities of SurveyScore, TrueSample will actively contribute to the improvement and accuracy of SurveyMonkey's research endeavors.
