Parse vs Urban Airship

June 03, 2023
10
Parse
The complete mobile app platform. Focus on creating unique & engaging apps on any platform. We take care of everything else your app needs, from the core of your app to analytics and push notifications.
10
Urban Airship
Mobile marketing solutions across all major mobile platforms. Improve customer engagement with push notifications, location-based marketing, and analytics. Urban Airship's mobile marketing automation tools enable you to immediately reach your customers at key moments. Trigger messages based on a customer's behavior, precise location, app lifecycle and more.
Parse and Urban Airship are both mobile app development platforms that offer services to help businesses enhance their app user experience. However, they have different areas of focus and features.

Parse is primarily a backend-as-a-service (BaaS) platform that provides developers with tools to build and manage the server-side components of their mobile apps. It offers features like data storage, user authentication, push notifications, and cloud functions. Parse simplifies the development process by abstracting complex server infrastructure, allowing developers to focus on building the frontend of their app.

Urban Airship, on the other hand, specializes in mobile engagement and messaging services. It offers push notifications, in-app messaging, and SMS capabilities to help businesses effectively communicate with their app users. Urban Airship provides features like audience segmentation, automation workflows, and analytics to optimize engagement campaigns and measure their effectiveness.
Parse vs Urban Airship in our news:

2014. Mobile app builder Parse adds crash reporting and local datastore



Parse, the mobile development platform that was acquired by Facebook last year, provides developers with a comprehensive set of features. However, one crucial aspect that was missing until now was crash reporting. While Parse offers an analytics service, developers had to rely on third-party tools to track app crashes. Fortunately, today, this much-needed feature has been made available. Another exciting addition is the support for Parse's local datastore on iOS, which was previously only available for Android. This framework enables developers to facilitate the use of critical app features even when users are offline, making it easier to deliver a seamless experience.


2014. App builder Parse adds A/B testing for push notifications



The latest feature being introduced by Parse, a subsidiary of Facebook, is called Parse Push Experiments. This feature is specifically targeted towards marketers and developers utilizing the Parse SDKs in their applications. It enables them to conduct A/B tests on various messages and timings for push notifications sent to mobile devices. The update seamlessly integrates with apps that are already using the most recent versions of the Parse SDKs, requiring no modifications from the developers' end. Instead, a new option has been added to the push composer in the Parse web console, allowing users to access A/B testing capabilities. According to Parse, over the past month, they have dispatched a staggering 2.4 billion mobile push notifications. Incorporating A/B testing into such a massive distribution system will undoubtedly have a significant impact on how and when millions of individuals choose to engage with their devices.