Pardot vs Salesforce Marketing Cloud
Last updated: August 16, 2016
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Face to face in the news:
2014 - Salesforce announced Sales Reach to promote Pardot
The majority of Salesforce revenue comes from subscriptions to the Sales Cloud. But the company also wants to earn more on marketing solutions, because it spent as much as $2.5 billion last summer to buy ExactTarget/Pardot marketing-automation and campaign-management software. So yesterday it announced the new feature for Sales Cloud - Sales Reach, an optional that will bring the basics of Salesforce.com's marketing-oriented Pardot offering to salespeople. It will help salespeople create micro campaigns, track responses to those campaigns, and get real-time notifications when prospects interact with campaign content (such as downloads, event invites, or videos). What's more, salespeople will be able to invite prospects to join communities, and they will be able to do all of the above through their Salesforce1 mobile apps. Sales Reach will be available in the first half of 2015.