Video: Oracle Sales Cloud vs SugarCRM

Engage customers earlier and accelerate and close more deals using Oracle Sales Cloud's complete, innovative, and proven sales solution. Sales Cloud takes advantage of Oracle’s best-in-class cloud portfolio to offer a complete ecosystem of sales tools
SugarCRM is an alternative CRM system that is available in both open source and Commercial open source applications. Sugar's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.
Face to face in the news:

2011 - Ellison conitues bumping Benioff: Oracle buys RightNow CRM to fight SugarCRM

Oracle RightNow CRM
As you probably remember, recently Oracle's boss Larry Ellison decided to give a lesson to Salesforce CEO Marc Benioff for his attacks on Oracle. At the recent Oracle OpenWorld conference Ellison not only banned Benioff in the event program but also announced the public cloud platform Oracle Public Cloud, which will provide either PaaS or SaaS services, including CRM (ie, will compete directly with Salesforce CRM / However, it was shown only on the presentetion slides and Benioff had every reason to just joke at Ellison in his Twitter and sleep peacefully. But today, the Oracle's threat has become very real: Oracle for $1.5 billion has acquired RightNow, one of the leading SaaS CRM vendors.

Although, to be more precise, RightNow prefers to call its solution not CRM (Customer Relationship Management) but CEM (Customer Experience Management). How CEM differs from CRM - read here. RightNow CEM includes the customer web-service system, social tools and the solution for Call-Centers. And except the client system, RightNow has built the CEM-platform that allows to expand and integrate the base system - i.e. very similar to Salesforce.

Recall that Oracle's own SaaS CRM system - Oracle CRM OnDemand has been trying to compete with Salesforce for a long time, but it hasn't achieved much success.

2005 - Oracle to acquire Siebel for $5.8 billion to fight SugarCRM

Oracle will acquire its rival Siebel Systems in a deal worth $5.8 billion. Oracle executives said the mega-deal is intended as a "major beachhead" against archrival SAP, which is the world's largest business-applications seller. Siebel specializes in customer relationship management (CRM) software. Oracle said the Siebel acquisition will add 4,000 customers and 3.4 million CRM users. Oracle Chief Executive Larry Ellison said the deal was in part fueled by requests from partners and customers, such as General Electric, that wanted to hold a single company accountable for their applications and also ease the integration process. Oracle has made other purchases this year as well. In April, the company purchased retail software maker Retek for just under $500 million. In early July, Oracle bought pricing specialist ProfitLogic for an undisclosed sum. And last month, Oracle took a $650 million stake in Indian banking software maker I-flex Solutions.