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Oracle Marketing Cloud vs Oracle Marketing Cloud
June 12, 2023 | Author: Sandeep Sharma
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Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
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Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
Oracle Marketing Cloud is a comprehensive marketing automation platform developed by Oracle Corporation. It offers a wide range of tools and functionalities to streamline marketing activities, enhance customer engagement, and drive business growth. With features for email marketing, lead management, campaign automation, personalization, social media marketing, and analytics, Oracle Marketing Cloud empowers organizations to create targeted and personalized marketing campaigns across various channels. Its robust integration capabilities allow seamless connectivity with other Oracle products, providing a unified view of customer data and enabling efficient marketing operations. Oracle Marketing Cloud is designed to serve enterprises of all sizes, offering scalability, customization options, and advanced marketing automation capabilities.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
Oracle Marketing Cloud vs Oracle Marketing Cloud in our news:
2014. Oracle acquired marketing data provider Datalogix
Oracle has recently declared its plan to acquire Datalogix, a specialist in data marketing that obtains consumer sentiment data through partnerships with Facebook, Twitter, and other sources. In industries such as consumer product goods and automotive, businesses are striving to maximize their benefits from social networks. Consequently, the data collected by companies like Datalogix, Acxiom, and Epsilon is highly regarded for its immense value. This acquisition takes place just ten months after Oracle's acquisition of Bluekai, another prominent player in the field of data aggregation.
2013. Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua
Exactly one year after Oracle's acquisition of marketing automation company Eloqua for $871 million, Larry Ellison and his team have revealed plans to purchase marketing cloud player Responsys for $1.5 billion. Oracle's foray into the marketing realm in 2012 has been marked by a series of acquisitions, leading to a direct competition with its primary rival, Salesforce. In response to Oracle's purchase of Eloqua, Salesforce acquired ExactTarget in the middle of 2012. This move occurred shortly after ExactTarget had acquired B2B marketing automation vendor Pardot. As a result, both Oracle and Salesforce now possess marketing systems explicitly tailored for either B2B or B2C customers.
