Oracle Marketing Cloud vs Oracle Marketing Cloud

Last updated: December 23, 2014

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Oracle Marketing Cloud
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
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Oracle Marketing Cloud
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
Oracle Marketing Cloud vs Oracle Marketing Cloud in our news:

2014. Oracle acquired marketing data provider Datalogix



Oracle announced its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. As companies in the consumer product goods, automotive and other industries try to reap the biggest possible advantage from social networks,  the data gathered by companies like Datalogix, Acxiom and Epsilon is seen as extremely valuable. This purchase comes 10 months after Oracle purchased Bluekai, another player in this data aggregation space.


2013. Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua



Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion. Oracle's dive into the marketing arena in 2012 has ticked off a year of acquisitions, most notably resulting in a competition with its major competitor, Salesforce. Salesforce bought ExactTarget in mid 2012 in response to the Eloqua buy. That move came less than a year after ExactTarget itself had bought up B2B marketing automation vendor Pardot. Now both Oracle and Salesforce have marketing systems that are expressly designed for either B2B or B2C customers.