MoPub vs RevMob
July 26, 2023 | Author: Sandeep Sharma
MoPub and RevMob are both mobile advertising platforms, but they differ in their approach and features. MoPub, owned by Twitter, focuses on providing a mediation platform for publishers, allowing them to manage and optimize multiple ad networks through a single interface. It offers advanced targeting options, real-time bidding capabilities, and seamless integration with Twitter's ecosystem. RevMob, on the other hand, is an independent ad network that specializes in delivering engaging and visually appealing ad experiences through interstitial and fullscreen formats. RevMob places a strong emphasis on maximizing revenue through a cost-per-install (CPI) model, where advertisers pay for app installs generated by their campaigns.
See also: Top 10 Mobile Advertising platforms
See also: Top 10 Mobile Advertising platforms
MoPub vs RevMob in our news:
2014. Facebook’s top ad seller Nanigans expands to Twitter’s MoPub
Nanigans, the leading Facebook Ads API tool responsible for managing $500 million in annual ad spend, has joined forces with mobile ad platform MoPub (owned by Twitter) to deliver advertisements across numerous mobile apps and websites. This collaboration highlights the growing appeal of MoPub to advertisers seeking publishers for their campaigns. Nanigans operates on a SaaS model, charging advertisers an annual subscription fee based on their ad spend, instead of inflating ad rates. Moreover, Nanigans leverages machine learning to forecast the lifetime value of customers acquired through its ads and optimizes for long-term revenue generation, prioritizing quality over the lowest-priced ads.