Microsoft Dynamics 365 vs Salesforce
June 07, 2023 | Author: Sandeep Sharma
Microsoft Dynamics 365 and Salesforce are both prominent customer relationship management (CRM) platforms, but they have key differences in terms of features, integrations, and target audiences. Microsoft Dynamics 365 is a comprehensive suite of business applications that includes CRM, ERP, and other productivity tools. It offers seamless integration with other Microsoft products like Office 365 and Power Platform, making it a preferred choice for organizations already utilizing Microsoft technologies. Dynamics 365 emphasizes deep customization capabilities, industry-specific solutions, and integration with back-office systems. On the other hand, Salesforce is a cloud-based CRM platform known for its robust features, scalability, and extensive third-party integrations. It provides a wide range of applications, including sales, service, marketing, and analytics. Salesforce focuses on user-friendly interfaces, mobility, and a strong ecosystem of apps and partners.
See also: Top 10 Online CRM software
See also: Top 10 Online CRM software
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business—and delight your customers. And then add apps as your needs change.
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
Microsoft Dynamics 365 vs Salesforce in our news:
2023. Salesforce launches AI Cloud to bring models to the enterprise
Salesforce is introducing a new collection of products with the goal of strengthening its position in the highly competitive field of AI. This suite, known as AI Cloud, consists of tools that are designed to provide AI solutions that are suitable for enterprise use. It represents Salesforce's latest effort to enhance its product lineup with AI capabilities across different disciplines. The launch of AI Cloud builds upon the company's previous generative AI initiative, which was introduced in March, aiming to incorporate generative AI throughout the entire Salesforce platform. AI Cloud serves as a hosting and delivery platform for AI models, specifically those focused on generating text, from a variety of partners such as Amazon Web Services, Anthropic, Cohere, and OpenAI. Additionally, Salesforce's own AI research division offers first-party models that power features like code generation and business process automation. Customers also have the option to bring their own custom-trained models to the platform while storing their data on their own infrastructure.
2023. Microsoft brings an AI-powered Copilot to Dynamics 365
Microsoft is introducing a new AI tool called Copilot, which aims to automate repetitive tasks in sales and customer service. In applications such as Dynamics 365 Sales and Viva Sales, Copilot can assist in composing email responses to customers and generate an email summary of Teams meetings in Outlook. The meeting summary incorporates information from the seller's CRM, including product details and pricing, and combines them with insights gathered during the recorded Teams call. In Dynamics 365 Customer Service, Copilot can draft "contextual answers" for customer queries in chat or email formats. It also provides an interactive chat experience for customer service agents, drawing from knowledge bases and case history. Additionally, Microsoft's AI Builder tool features a new "GPT" model that enables organizations to integrate text-generation capabilities into their Power Automate and Power Apps solutions, complementing the conversation boosters provided by Copilot.
2021. Microsoft announces new tools to modernize supply chain and manufacturing
Microsoft is introducing the Microsoft Cloud for Manufacturing, a new solution tailored for the manufacturing industry. Additionally, they are launching Dynamics 365 Supply Chain Insights, a tool that enhances supply chain visibility and provides intelligence to address issues proactively. The manufacturing cloud aims to gather signals and alert manufacturers about potential supply shortages, while the Supply Chain Insights tool helps identify and resolve issues along the supply chain before they become bottlenecks. Together, these solutions enhance agility and flexibility for manufacturing companies.
2020. Salesforce announces new Service Cloud workforce planning tool
With a pandemic wreaking havoc in various parts of the globe, numerous companies are confronted with the challenge of managing dispersed customer service agents, leading to a complex workforce management situation. To address this issue, Salesforce is in the process of developing a new product called Service Cloud Workforce Engagement. Much like other Salesforce offerings, this solution comprises several crucial elements that work together to provide a comprehensive answer. Firstly, there is Service Forecast for Customer 360, a tool that utilizes AI to anticipate workforce requirements and intelligently allocate customer service requests. Furthermore, there is Omnichannel Capacity Planning, which aids managers in assigning customer service agents to channels like phone, messaging, or email based on the prevailing demand. Lastly, there is a training component designed to coach customer service agents on delivering accurate and appropriate responses tailored to specific situations.
2020. Salesforce applies AI to workflow with Einstein Automate
Salesforce has unveiled Einstein Automate, a new collection of workflow solutions powered by artificial intelligence (AI). Einstein serves as Salesforce's AI platform, encompassing all aspects of the company's product portfolio. It introduces automation to various tasks and simplifies the process of extracting valuable customer information, which often gets buried within vast amounts of data. Furthermore, Salesforce is incorporating MuleSoft, an integration company it acquired for $6.5 billion in 2018, into its offerings. This integration enables IT professionals to effortlessly build intricate connections between applications across the enterprise and the Salesforce suite of products, enhancing processes like mortgage approval workflows and more.
2020. Salesforce beefing up field service offering with AI
Salesforce is introducing AI-powered enhancements to its field service offerings, leveraging the capabilities of artificial intelligence. One of the key additions is Dynamic Priority, which allows the machine to set repair priorities based on factors such as service agreement type and criticality, streamlining call organization and enabling dispatchers to focus on other tasks. Furthermore, Salesforce aims to provide customers with a similar experience to tracking a driver's progress in a rideshare app. The introduction of Appointment Assistant, a new application, empowers customers to track the arrival time of their assigned repair person, ensuring they are aware of when to expect them.
2020. Salesforce announces a new mobile collaboration tool for sales called Anywhere
Salesforce has introduced a new tool called Salesforce Anywhere with the purpose of facilitating collaboration and data sharing among teams, regardless of their location. Recognizing the increasing significance of collaboration in a digital environment during the pandemic, the development of such an application became crucial for the company. The primary objective is to go beyond the confines of a traditional database and enable salespeople to access the most relevant information based on their sales pipelines. This tool allows employees to share information within their teams and engage in discussions related to that specific data. While there are other chat tools available, Salesforce Anywhere is specifically tailored for sharing Salesforce data, distinguishing it from more general-purpose platforms like Slack or other business chat tools.
2020. Microsoft introduced its customer data platform inside Dynamics 365
Microsoft has made a significant announcement regarding its Dynamics 365 product line, in response to the growing volume of enterprise data and the need to collect and analyze it effectively to enhance customer experiences. The company is introducing new features to its customer data platform (CDP), a concept that has gained traction among major vendors and a growing number of startups. The CDP consolidates customer data from various systems into a single location, simplifying the understanding of customer interactions. The ultimate objective is to leverage this knowledge to deliver enhanced customer experiences. Microsoft's CDP is known as Customer Insights. It is important to note that Microsoft is not the only player in this domain. Other prominent companies like Adobe, Salesforce, and SAP offer similar products for similar reasons, as part of their marketing toolsets.
2018. Salesforce allows to enter data to CRM via voice
Sales managers are renowned for their verbal prowess, as talking is an integral part of their job. However, when it comes to entering customer data into a CRM system, they are faced with the arduous task of typing. Salesforce aims to alleviate this cognitive dissonance by introducing a new feature called Einstein Voice. This feature enables users to input data into the system effortlessly using natural speech. Just imagine, you hop into your car, open the mobile app, and have a conversation with a virtual assistant. You might say, "I just had a meeting with John Smith. He expressed interest in making a purchase but requested a follow-up call in a week...". The virtual assistant then dutifully adds a note to the customer's history in the CRM system. However, Salesforce might need to address the personality of their virtual assistant. It seems incongruous to task Einstein with such mundane responsibilities.
2018. Salesforce released new product - Customer 360
Customer 360 is an innovative software that integrates various customer data components to provide a more cohesive view within the Salesforce product family. Leveraging technology from Salesforce's Mulesoft acquisition, this solution aims to empower customer service representatives by equipping them with a comprehensive understanding of your interactions with the company. By eliminating the need for redundant information sharing, the representative can address your needs more effectively. The primary objective is to consolidate different product functionalities—such as sales, service, community, commerce, and marketing—into a unified customer view. Remarkably, this can be achieved without the need for coding, as highlighted by Salesforce.