Microsoft Dynamics 365 vs SAP CRM

November 12, 2023 | Author: Sandeep Sharma
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Microsoft Dynamics 365
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business—and delight your customers. And then add apps as your needs change.
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SAP CRM
SAP CRM is designed for the way you sell today, giving you everything you need to work smarter, sell better, and win more. Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.
Microsoft Dynamics 365 and SAP CRM are two widely recognized customer relationship management (CRM) platforms that offer robust solutions for businesses to manage customer interactions, streamline sales processes, and enhance marketing efforts. Microsoft Dynamics 365, developed by Microsoft, provides a comprehensive suite of CRM modules that seamlessly integrate with other Microsoft products such as Office 365 and Power Platform. It offers flexible customization options, advanced analytics, and strong marketing automation capabilities, making it an attractive choice for organizations already utilizing Microsoft technologies. SAP CRM, developed by SAP, is a comprehensive CRM solution that integrates with other SAP products, providing seamless data integration and process automation. It offers a wide range of modules for sales, marketing, and service management, and is particularly suitable for large enterprises with complex requirements.

See also: Top 10 Online CRM software
Microsoft Dynamics 365 vs SAP CRM in our news:

2023. Microsoft brings an AI-powered Copilot to Dynamics 365



Microsoft is introducing a new AI tool called Copilot, which aims to automate repetitive tasks in sales and customer service. In applications such as Dynamics 365 Sales and Viva Sales, Copilot can assist in composing email responses to customers and generate an email summary of Teams meetings in Outlook. The meeting summary incorporates information from the seller's CRM, including product details and pricing, and combines them with insights gathered during the recorded Teams call. In Dynamics 365 Customer Service, Copilot can draft "contextual answers" for customer queries in chat or email formats. It also provides an interactive chat experience for customer service agents, drawing from knowledge bases and case history. Additionally, Microsoft's AI Builder tool features a new "GPT" model that enables organizations to integrate text-generation capabilities into their Power Automate and Power Apps solutions, complementing the conversation boosters provided by Copilot.


2021. Microsoft announces new tools to modernize supply chain and manufacturing



Microsoft is introducing the Microsoft Cloud for Manufacturing, a new solution tailored for the manufacturing industry. Additionally, they are launching Dynamics 365 Supply Chain Insights, a tool that enhances supply chain visibility and provides intelligence to address issues proactively. The manufacturing cloud aims to gather signals and alert manufacturers about potential supply shortages, while the Supply Chain Insights tool helps identify and resolve issues along the supply chain before they become bottlenecks. Together, these solutions enhance agility and flexibility for manufacturing companies.


2020. Microsoft introduced its customer data platform inside Dynamics 365



Microsoft has made a significant announcement regarding its Dynamics 365 product line, in response to the growing volume of enterprise data and the need to collect and analyze it effectively to enhance customer experiences. The company is introducing new features to its customer data platform (CDP), a concept that has gained traction among major vendors and a growing number of startups. The CDP consolidates customer data from various systems into a single location, simplifying the understanding of customer interactions. The ultimate objective is to leverage this knowledge to deliver enhanced customer experiences. Microsoft's CDP is known as Customer Insights. It is important to note that Microsoft is not the only player in this domain. Other prominent companies like Adobe, Salesforce, and SAP offer similar products for similar reasons, as part of their marketing toolsets.


2018. Microsoft launches new AI applications for Dynamics 365 CRM



A year ago, Microsoft made its debut in the field of AI solutions with its first offering in the Dynamics 365 portfolio. Today, Microsoft is expanding this portfolio by introducing three new products: Dynamics 365 AI for Sales, Customer Service, and Market Insights. Dynamics 365 AI for Sales is designed to empower sales teams by providing them with deeper insights into their prospects through sentiment analysis. While sentiment analysis may be considered a fundamental application of machine learning, AI for Sales goes beyond by assisting salespeople in determining the appropriate actions to take and prioritizing prospects effectively. Similarly, the Customer Service application employs natural language understanding to comprehend and predict customer service issues, leveraging virtual agents to reduce costs. Lastly, Dynamics 365 AI for Market Insights fulfills its name by equipping teams with valuable data on social sentiment, but it goes a step further by offering more comprehensive insights.


2018. SAP unveiled new cloud CRM - C/4HANA



SAP is making a renewed foray into CRM with the introduction of SAP C/4HANA, a new cloud-based suite. This suite is designed to equip users with the tools necessary to facilitate consumer data protection, marketing, commerce, sales, and customer service. SAP has consolidated several acquisitions made over the past few years, including Hybris for ecommerce functionality, Gigya for customer identity management, and CallidusCloud for pricing quoting capabilities. By combining these three components, SAP has created a comprehensive customer relationship management package. The company envisions CRM as encompassing much more than a mere database for tracking customer names and information; instead, it aims to provide customers with a complete solution that enables consumer data protection, marketing, commerce, sales, and customer service.


2017. Microsoft integrated LinkedIn with Dynamics 365



Microsoft has unveiled significant integrations between its acquired professional social network, LinkedIn, and Microsoft Dynamics 365, the company's comprehensive CRM and ERP suite. These integrations bring forth several noteworthy enhancements. Firstly, Microsoft is bridging the gap between Dynamics 365 and the LinkedIn Sales Navigator tool, enabling sales professionals to leverage LinkedIn's extensive database of 500 million users. This integration empowers sales teams with valuable insights and connections to enhance their customer engagement strategies. Furthermore, Microsoft is introducing a specialized tool within Dynamics 365 for HR professionals, known as Dynamics 365 for Talent. This tool enables users of Dynamics 365 ERP to seamlessly access LinkedIn's Recruiter and Learning solutions. HR professionals can now conveniently search for new talent directly from LinkedIn and effectively manage employees throughout their entire journey with the company, from recruitment to ongoing development and engagement. By merging the power of LinkedIn and Microsoft Dynamics 365, Microsoft aims to provide enhanced capabilities for sales teams and HR professionals, fostering improved customer relationship management and talent acquisition processes. These integrations signify Microsoft's commitment to delivering comprehensive solutions that streamline business operations and leverage the vast potential of professional networking platforms.


2016. Microsoft Dynamics 365 became generally available


Microsoft has officially launched Dynamics 365, a comprehensive cloud solution that combines its ERP and CRM functionalities, positioning itself as a direct competitor to Salesforce. With pricing starting at $70 per user per month, Dynamics 365 offers a web interface as well as a mobile app and can also be seamlessly integrated within the familiar Outlook applications. In this release, Microsoft has incorporated intelligent features specifically designed for sales and service professionals. The first is Customer Insights, an independent cloud service that enables users to aggregate diverse internal and external data sources, including platforms like Facebook and Trip Advisor. The second feature, Relationship Insights, equips salespeople with real-time information about the state of their customer relationships. Powered by the Cortana Intelligence Suite, which Microsoft introduced in 2015, Relationship Insights utilizes tools such as sentiment analysis to assess the likelihood of closing a deal and determine the best course of action. Microsoft has taken steps to consolidate its artificial intelligence tools into a cohesive division, aligning with the industry trend of integrating intelligence into various product offerings, extending beyond CRM vendors alone.


2016. Microsoft to merge CRM and ERP into integrated cloud platform Dynamics 365


Microsoft has unveiled its plans to integrate the Dynamics CRM and ERP products into a cohesive platform called Dynamics 365. This integrated platform aims to provide a foundation for third-party developers to build applications. Dynamics 365 will be closely connected to the cloud office suite, Cortana voice intelligence, and PowerBI data visualization. To simplify this comprehensive system, Microsoft is offering individual applications that sit atop the platform. These include finance, field service, sales, operations, marketing, project service automation, and customer service applications. Furthermore, Microsoft has introduced Microsoft AppSource, an app store where developers can create and distribute their own applications, offering a comprehensive solution. The store will initially feature over 200 apps developed by early adopters.


2016. MS Dynamics CRM update targets IoT



Microsoft has introduced the Spring 2016 Wave update for its Dynamics CRM, which plays a vital role in the company's digital transformation strategy. This latest version of Dynamics CRM aims to deliver personalized, proactive, and predictive customer experiences. Notably, the update acknowledges the significance of the Internet of Things (IoT) by introducing Connected Field Service, a preview offering that seamlessly integrates IoT capabilities into field service operations. Connected Field Service empowers enterprises to monitor IoT-connected devices, identify anomalies, and generate alerts that trigger automated responses to address potential issues or risks. By leveraging this technology, businesses can efficiently match the availability and proximity of skilled service technicians equipped with the necessary tools to customer locations, enabling them to take preventive action when required.


2015. Microsoft Dynamics CRM 2016 - the most comprehensive upgrade ever



Microsoft is touting the upcoming release of its Dynamics CRM 2016 (scheduled for Q4) as the most extensive upgrade to date. The product has undergone a complete redesign, with significant enhancements made to both the on-premises and cloud versions. The forthcoming version highlights four key areas: productivity, mobility, intelligence, and customer service. In addition, Microsoft announced CRM for Outlook, which seamlessly integrates with the Microsoft email platform—where many salespeople spend their workdays. It's important to note that although this is a significant release announcement, the company has been continuously updating the cloud version of the product. This announcement represents the culmination of those efforts, while on-premises users will experience these updates for the first time.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com