Later vs Sprout Social

August 20, 2023 | Author: Sandeep Sharma
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Later
#1 Marketing Platform for Instagram. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter
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Sprout Social
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Create an exceptional brand experience across networks. Sprout's collaborative environment ensures smarter, faster and more efficient social communications.
Later and Sprout Social are both popular social media management platforms, but they have some key differences.

1. Focus and Features: Later is primarily focused on visual content planning and scheduling for Instagram, with support for other platforms like Facebook, Twitter, and Pinterest. It offers robust features for managing Instagram-specific content, including visual planning, post scheduling, and user-generated content management. Sprout Social, on the other hand, provides a more comprehensive suite of social media management tools, including scheduling, monitoring, analytics, and social listening across multiple platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It offers a broader range of features for managing and engaging with social media audiences.

2. Pricing and Plans: Later offers free and paid plans, with additional features and advanced analytics available in higher-tier plans. It is generally more affordable, especially for individuals and small businesses. Sprout Social, on the other hand, offers a range of pricing plans, including different levels of features and analytics, catering to the needs of small businesses, agencies, and enterprise clients. Sprout Social's plans are typically higher priced compared to Later.

3. User Interface and Ease of Use: Later provides a clean and intuitive user interface, with a focus on simplicity and visual planning. It is user-friendly and suitable for beginners. Sprout Social offers a more robust and feature-rich interface, which can be more complex initially but provides extensive functionality for managing multiple social media platforms and campaigns.

4. Advanced Features: Sprout Social offers advanced features like social listening, CRM integration, and detailed analytics reports. It provides in-depth audience insights and engagement data to help businesses understand their social media performance better. Later, on the other hand, focuses more on visual content management, including features like media library organization and user-generated content management.

See also: Top 10 Social Media Management tools
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com