Kik vs Snapchat

May 17, 2023 | Author: Adam Levine
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Kik
chat on your terms. Looking for a new and engaging way to interact with your audience? Have amazing content or a cool experience you'd love to get discovered? Kik offers brands and content providers unique ways to talk with their fans, and find new followers too!
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Snapchat
Snapchat is a photo messaging application. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.
Kik and Snapchat are both popular messaging apps, but they have distinct differences in terms of features, user experience, and target audience. Kik is a messaging platform that allows users to send text messages, photos, videos, and engage in group chats. It offers features like GIFs, stickers, and the ability to discover and join public chat groups. Kik focuses on anonymity, as users can create an account without providing their phone number. On the other hand, Snapchat is a multimedia messaging app that gained popularity for its self-destructing messages and temporary photo sharing. It offers features like photo and video filters, augmented reality lenses, and Stories, where users can share content that disappears after 24 hours. Snapchat has a strong emphasis on visual communication and has a younger demographic, while Kik appeals to a broader age range.

See also: Top 10 Business Messaging platforms
Kik vs Snapchat in our news:

2018. Snapchat introduced group video calls for up to 16 people



Snapchat has introduced an exciting new feature allowing users to engage in group video chats with up to 16 participants. Additionally, the platform now supports group voice calls accommodating up to 32 individuals. Utilizing the feature is straightforward: users can initiate the video chat by tapping on the video icon within a group chat or start a call with a few individuals and extend invitations to others. In addition to the introduction of group video calls, Snap has also implemented @mentions on its platform. Users can now tag each other in their snaps and Stories by simply typing '@' followed by the user's name. Individuals who are mentioned will receive a notification when they are featured in Stories.


2015. Messenger Kik adds QR codes to connect users and brands


Mobile messenger Kik has taken inspiration from WeChat by introducing QR codes to enable various interactions directly within the app. These interactions range from purchasing a soda to printing a photo. While Kik aims to achieve extensive engagement in the long run, their initial implementation of 'Kik Codes' is relatively basic. By scanning these codes, users can connect with each other, add new participants to a group chat, or establish a connection with a brand on the platform, which is particularly intriguing. Kik had previously introduced promoted chats to enable brands like Burger King to engage with users officially. The company revealed that more than 16 million users have interacted with branded bots, resulting in over half a billion messages exchanged. Kik Codes align well with this concept, as they facilitate connections that would otherwise be challenging to establish. For instance, a code offering a free pizza or a monetary incentive can entice users to scan and engage, enhancing the overall experience.


2015. Messenger Kik raised $50M



The Canadian company behind the messaging app Kik has recently secured $50 million in funding from Tencent, the renowned creator of WeChat. Kik has consistently demonstrated its commitment to innovation in an industry that witnesses rapid turnovers. Moreover, Kik has successfully generated revenue. As of now, Kik holds the 30th position among the top free apps on the App Store and ranks 7th in the social networking category, both within the United States. By collaborating with Tencent, Kik aims to compete with messaging giants such as Facebook by continuously exploring novel ideas and experimenting until they discover a breakthrough—something at which Tencent has excelled.


2015. Messenger Kik unveiled in-chat web browser



Kik has taken a step further in integrating the web into its chat platform by upgrading its in-app sidebar browser into a fully functional browser for its messaging app. This upgrade allows Kik users to now access a complete browser within their conversations with colleagues. Previously, the browser was limited as it was loaded from the sidebar within the chat window. This enhancement offers a more immersive experience, enabling Kik's 200 million registered users to browse the web while engaging in conversations. Additionally, it provides them with the convenience of easily sharing web pages and services during chats. This is particularly significant as Kik's content platform is based on HTML. The company has plans to introduce a payments service this year and subsequently incorporate commerce and other services within its app, all built on HTML and the browser experience.

Author: Adam Levine
Adam is an expert in project management, collaboration and productivity technologies, team management, and motivation. With an extensive background working at prestigious companies such as Microsoft and Accenture, Adam's in-depth knowledge and experience in the field make him a sought-after professional. Currently, he has ventured into entrepreneurship, owning a thriving consulting and training agency where he imparts invaluable insights and practical strategies to individuals and organizations, empowering them to achieve their goals and maximize their potential. You can contact Adam via email adam@liventerprise.com