Kenshoo vs Smartly

November 03, 2023 | Author: Sandeep Sharma
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Kenshoo
Premium solution for managing, automating, and optimizing search engine marketing campaigns at scale. Advanced platform to automate the creation, management, and optimization of highly-targeted social marketing campaigns. Get insights on the campaigns you manage through Kenshoo anytime, anywhere.
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Smartly
Smartly.io automates every step of social advertising, empowering teams to deliver beautifully effective brand experiences across social platforms.
Kenshoo and Smartly are both popular digital advertising platforms, but they have distinct features and target different aspects of advertising management.

Kenshoo is a comprehensive digital advertising solution that offers advanced features for managing advertising campaigns across various channels, including search, social media, and e-commerce platforms. It provides robust tools for campaign optimization, audience targeting, bid management, and performance analytics. Kenshoo is known for its scalability and flexibility, making it suitable for large enterprises and agencies that require sophisticated campaign management capabilities.

On the other hand, Smartly is a specialized advertising platform that focuses on Facebook and Instagram advertising. It offers features specifically tailored to these social media channels, including campaign creation, ad design, audience targeting, and reporting. Smartly emphasizes simplicity and ease of use, making it an attractive choice for small to medium-sized businesses or advertisers who primarily focus on Facebook and Instagram advertising.

See also: Top 10 Online advertising services
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com