Keap CRM vs Marketo

May 19, 2023 | Author: Sandeep Sharma
10
Keap CRM
Keap CRM sales and marketing tools help you get more done with less work so you can grow your business.
13
Marketo
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
Keap CRM and Marketo are both powerful customer relationship management (CRM) and marketing automation platforms, but they cater to different needs and business sizes. Keap CRM is designed for small businesses and solopreneurs who want an all-in-one solution to manage customer relationships, automate marketing campaigns, and handle sales processes. It offers user-friendly features like contact management, email marketing, lead scoring, and pipeline management. On the other hand, Marketo is a more robust and enterprise-focused platform suitable for larger organizations. It provides advanced marketing automation capabilities, including lead nurturing, sophisticated campaign management, comprehensive analytics, and integration with other business systems. Marketo offers extensive customization options and scalability to meet the complex marketing needs of enterprise-level businesses.

See also: Top 10 Marketing software
Keap CRM vs Marketo in our news:

2019. Infusionsoft rebrands as Keap



Infusionsoft has undergone a rebranding process and is now known as Keap, a name that embodies the determination and dedication small businesses exhibit every day to persevere, serve their customers, and achieve growth. Alongside the rebranding, Keap has introduced a new CRM product, also named Keap. This CRM solution specifically caters to small service providers in fields such as interior design, home repair, fitness, and business consulting. Keap serves as intelligent client management software that automates repetitive tasks related to sales and client interactions. These tasks include appointment scheduling, lead and quote follow-ups, and payment collection. By providing intelligent prompts, Keap assists users in effectively communicating with clients, progressing leads, and ultimately cultivating a higher number of satisfied clients who are likely to refer the business.


2018. Adobe acquires Marketo for $4.75 billion



Adobe has announced its acquisition of the marketing automation company Marketo for a significant $4.75 billion. This strategic move positions Adobe strongly in the enterprise marketing arena, pitting it against major competitors like Salesforce, Microsoft, Oracle, and SAP. The acquisition not only bolsters Adobe's Marketing Cloud portfolio but also grants access to Marketo's expansive customer base of 5000 organizations. This presents a valuable opportunity for Adobe to drive revenue growth in this particular segment of its offerings, while intensifying its competitive edge within the enterprise market. With the integration of Marketo, Adobe is poised to further solidify its position and expand its reach in the realm of marketing automation.


2017. Marketo picks Google Cloud to migrate from on-prem data centers



Marketo, the marketing automation platform, has made the strategic decision to migrate its entire on-premises operation to the Google Cloud Platform. This collaboration goes beyond mere hosting, as Google will offer enhanced integration with GSuite. As a result, Marketo customers will enjoy the ability to create content and engage with their customers directly from the Marketo platform, leveraging popular Google tools such as Gmail, Sheets, and Hangouts Chat. Additionally, Marketo has outlined plans to leverage Google BigQuery for advanced analytics and utilize Google's machine learning APIs to unlock improved marketing insights for its clientele. By embracing this partnership, Marketo aims to empower its customers with an enriched experience and enable more effective marketing strategies.


2016. Vista Equity Partners acquired marketing platform Marketo



San Francisco-based Vista Equity Partners has entered into an agreement to acquire the online marketing platform Marketo for a sum of $1.79 billion. This strategic acquisition will enable Marketo to maintain its unwavering commitment to customer success and retain its position as a leading independent player in the market. Marketo will continue to spearhead product innovation and thought leadership within the digital marketing industry, setting the agenda for the future. Furthermore, this partnership will empower Marketo to fulfill its ambitious vision of providing an ultra-scalable enterprise platform for customer engagement, catering to the needs of tomorrow's marketers and the C-suite.


2015. Marketing platform Marketo adds LinkedIn integration



The engagement marketing platform Marketo has introduced integration with the lead-generation and nurturing solution provided by the professional networking site LinkedIn. This integration aims to assist marketers in bridging the gap between digital, social, and offline channels, ultimately facilitating meaningful conversations with customers. According to a blog post by LinkedIn officials, the solution effectively addresses the issue of prospect abandonment. When a prospect visits a webpage but closes their browser without taking further action, they are not forgotten. Instead, they are nurtured through a series of messages across various channels, including LinkedIn social ads, display ads, and more. When the prospect later completes a form, their email and other relevant information are captured in Marketo's system. Subsequently, the prospect receives targeted emails, display ads, and social ads tailored to their demographics, website behavior, and engagement with the company's content.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com