Kahuna vs Parse

June 09, 2023
5
Kahuna
The best way to understand and engage your mobile audience. Turn every app install into a high value customer. Kahuna encourages new users to register and understand the value of your service.
10
Parse
The complete mobile app platform. Focus on creating unique & engaging apps on any platform. We take care of everything else your app needs, from the core of your app to analytics and push notifications.
Kahuna and Parse are both mobile app development platforms, but they have distinct features and focuses. Kahuna is a mobile engagement platform that specializes in personalized messaging and push notification automation. It allows businesses to target specific user segments, send personalized messages, and automate push notifications based on user behavior and preferences. Kahuna offers features like A/B testing, analytics, and in-app messaging, helping businesses engage and retain their app users effectively. Parse, on the other hand, was a popular mobile app development platform that provided backend infrastructure and services for app developers. However, Parse was discontinued by Facebook in 2017, and its features were migrated to open-source platforms like Parse Server.
Kahuna vs Parse in our news:

2014. Mobile app builder Parse adds crash reporting and local datastore



Parse, the mobile development platform that was acquired by Facebook last year, provides developers with a comprehensive set of features. However, one crucial aspect that was missing until now was crash reporting. While Parse offers an analytics service, developers had to rely on third-party tools to track app crashes. Fortunately, today, this much-needed feature has been made available. Another exciting addition is the support for Parse's local datastore on iOS, which was previously only available for Android. This framework enables developers to facilitate the use of critical app features even when users are offline, making it easier to deliver a seamless experience.


2014. App builder Parse adds A/B testing for push notifications



The latest feature being introduced by Parse, a subsidiary of Facebook, is called Parse Push Experiments. This feature is specifically targeted towards marketers and developers utilizing the Parse SDKs in their applications. It enables them to conduct A/B tests on various messages and timings for push notifications sent to mobile devices. The update seamlessly integrates with apps that are already using the most recent versions of the Parse SDKs, requiring no modifications from the developers' end. Instead, a new option has been added to the push composer in the Parse web console, allowing users to access A/B testing capabilities. According to Parse, over the past month, they have dispatched a staggering 2.4 billion mobile push notifications. Incorporating A/B testing into such a massive distribution system will undoubtedly have a significant impact on how and when millions of individuals choose to engage with their devices.