KISSmetrics vs Mixpanel

Last updated: July 31, 2015

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KISSmetrics
KISSmetrics takes all the data you’re collecting and ties it to real people. Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do. You get all the reports that you’ve come to expect from analytics. Funnels, cohorts, revenue, metrics, it’s all there. You’ll also get the one thing you won’t be able to live without: people.
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Mixpanel
Any question you can ask about your data, Mixpanel can answer. There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
KISSmetrics vs Mixpanel in our news:

2015. Mixpanel introduced codeless mobile analytics



Mobile analytics service Mixpanel unveiled a new feature that should make it easier for mobile businesses to customize the company’s analytics tools without writing any additional code. With Codeless Mobile Analytics, customers can use a point-and-click interface to identify the interactions that they want to track in their Android or iOS app. And after the Mixpanel SDK has been installed, any additional changes will go live without an App Store update or approval. So now optimization, testing and marketing teams can adjust app analytics dashboard without having to ask for help from their developers.


2014. Mixpanel adds mobile A/B testing to its analytics platform


Web and mobile analytics servise Mixpanel is launching a new feature today for mobile developers who want to test out different variations of their app. Making changes to the app is pretty simple. If you want to move a button, just drag the button. And doing something a little more sophisticated, namely changing in-game physics, was still relatively quick. That simplicity is important, because marketers and product managers and non-engineers want to be able to use these products, too — if they have a promising idea, it’s easier if that don’t have to go through a developer to test it. In addition, the A/B testing service ties into Mixpanel’s analytics platform, particularly the data that focuses on individual users. That makes it easier to test changes with specific groups of users.