KISSmetrics vs Keen IO

June 05, 2023 | Author: Michael Stromann
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KISSmetrics
KISSmetrics takes all the data you’re collecting and ties it to real people. Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do. You get all the reports that you’ve come to expect from analytics. Funnels, cohorts, revenue, metrics, it’s all there. You’ll also get the one thing you won’t be able to live without: people.
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Keen IO
Analytics for Developers. It's really easy to get up and running with Keen IO – any time you can ask questions or give feedback directly to the developers working on it
KISSmetrics and Keen IO are both analytics platforms that provide businesses with valuable insights into their user behavior and data, but they have key differences. KISSmetrics is a customer analytics platform that focuses on tracking and analyzing user behavior across multiple channels to provide actionable insights for marketing and product teams. It offers features such as event tracking, cohort analysis, and funnel visualization, helping businesses understand customer behavior and optimize their marketing efforts.

Keen IO, on the other hand, is a powerful event data platform that enables businesses to collect, process, and analyze large volumes of event data in real-time. It provides flexible APIs and SDKs to capture and store event data, along with customizable dashboards and visualizations to derive meaningful insights. Keen IO emphasizes flexibility and scalability, making it suitable for businesses that require advanced event data processing and analysis capabilities.

See also: Top 10 Mobile App Analytics platforms
KISSmetrics vs Keen IO in our news:

2015. App analytics company Keen IO goes open source



The analytics platform provider, Keen IO, has made an exciting announcement by open-sourcing one of its essential features. By open-sourcing these tools, Keen IO enables its customers to integrate the interface into their internal websites and applications, giving them the flexibility to customize and enhance the interface according to their specific needs. This move allows customers, such as Mic, a publisher targeting millennials, to empower their journalists with the ability to directly query data, rather than relying solely on pre-generated reports. The open-source approach encourages collaboration and potential contributions from customers, fostering an environment of continuous improvement and innovation.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com