JIRA vs Zoho Desk

June 03, 2023 | Author: Sandeep Sharma
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JIRA
JIRA provides issue tracking and project tracking for software development teams to improve code quality and the speed of development. Combining a clean, fast interface for capturing and organising issues with customisable workflows, OpenSocial dashboards and a pluggable integration framework, JIRA is the perfect fit at the centre of your development team.
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Zoho Desk
Zoho Desk is the industry's first context-aware help desk software that helps businesses focus on the customer.
JIRA and Zoho Desk are two popular help desk and issue tracking systems, but they differ in terms of their scope and target audience. JIRA, developed by Atlassian, is a widely used project management and issue tracking tool that offers comprehensive features for software development teams. It provides a robust platform for managing tasks, tracking issues, and collaborating on projects, with advanced capabilities for agile methodologies and software development workflows.

On the other hand, Zoho Desk is a customer support and help desk software designed to streamline customer interactions and enhance support operations. It offers features like ticket management, multi-channel support, knowledge base management, and automation tools to help organizations deliver efficient customer service. Zoho Desk focuses on providing a seamless customer experience, with integrations to other Zoho products for comprehensive customer relationship management.

See also: Top 10 Helpdesk software
JIRA vs Zoho Desk in our news:

2023. Atlassian brings an AI assistant to Jira and Confluence



Atlassian has introduced Atlassian Intelligence, an AI-powered 'virtual teammate' that utilizes the company's proprietary models and OpenAI's large language models to create customized teamwork graphs. This technology enables various functionalities, such as AI-generated summaries in Confluence and test plans in Jira Software, as well as the rewriting of responses to customers in Jira Service Management. Atlassian Intelligence provides users with a chatbox similar to Chat-GPT, which is deeply integrated into different products and allows for the referencing of specific documents. For instance, to generate a summary of action items from a recent meeting, users can link the document with the transcript and request the summary inside Confluence. The tool then generates a list of decisions and action items from the meeting.


2022. Atlassian acquires Percept.AI



Atlassian has recently completed the acquisition of Percept.AI, an artificial intelligence (AI) company known for its automated virtual agent support solution—a chatbot that utilizes a proprietary AI engine for natural language understanding. The intention behind this acquisition is to integrate the advanced virtual agent technology into Jira Service Management, Atlassian's IT service management tool aimed at improving service delivery for both employees and customers. Percept.AI's platform, driven by data-driven proprietary technology, possesses the remarkable capability to continuously learn from customer interactions, while ensuring that every member of your team maintains full control over the AI agent's behavior and voice. This strategic move by Atlassian aims to enhance their service management offerings by leveraging AI-powered virtual agent capabilities.


2021. Atlassian launches Jira Work Management for every team



Atlassian has made an announcement regarding the introduction of a new edition of its project management tool, Jira, called Jira Work Management. The company has been actively expanding Jira's reach beyond its origins in software development teams. While Jira Service Management has successfully catered to IT teams, Jira Core has also made progress in this direction. However, Jira Work Management takes this a step further and is positioned to replace Jira Core. The objective behind Jira Work Management is to provide a version of Jira that empowers teams in various domains such as marketing, HR, finance, design, and more to efficiently manage their work. Moreover, if required, these teams can seamlessly connect their work with that of a company's development teams.


2020. Atlassian acquires asset management company Mindville



Atlassian has made an announcement regarding its recent acquisition of Mindville, an enterprise asset management provider focused on Jira. This acquisition marks Atlassian's entry into a new market segment, as it adds asset management tools to its existing suite of services. Mindville Insights, the flagship product of Mindville, enables tracking of assets across various departments such as IT, HR, sales, legal, and facilities within a company. While the platform is asset-agnostic, it is expected that many companies within Atlassian's user base will utilize it primarily for tracking IT assets such as servers and laptops. In addition to physical assets, the service also supports automatic importing of cloud-based servers from providers like AWS, Azure, and GCP. The Mindville team has developed connectors to integrate with popular services like ServiceNow and Snow Software. Notable customers of Mindville include NASA, Spotify, and Samsung, among others.


2018. Zoho Desk adds AI assistant for customer service



Service management software Zoho Desk is introducing new capabilities to enhance agent productivity, streamline cross-functional service processes, and seamlessly integrate customer service with other business functions. One of the notable features is the Voice and Chat Assistant, powered by Zia. Zia assists in reducing the workload on customer service teams by providing voice and chat-based interactions. Customers can engage with Zia to ask questions and receive answers from a knowledge base. Similarly, agents can leverage Zia's assistance to receive response suggestions while assisting customers. Zia intelligently suggests specific sections of relevant knowledge-base articles, enabling agents to easily incorporate them into their responses with a single click, enhancing efficiency and accuracy in customer interactions.


2018. Jira Cloud gets Trello-inspired redesign


Earlier this year, Atlassian introduced the latest iteration of its hosted project tracking tool, Jira Software. This release signifies a significant division between the hosted version of Jira, hosted on AWS, and the self-hosted server version, with Atlassian now focusing on distinct features for each. The new version of Jira boasts a fresh, Trello-inspired interface and introduces enhanced functionality that empowers teams with a more flexible workflow, reducing reliance on administrators and granting greater autonomy. One notable feature that Atlassian takes pride in is roadmaps, which enables teams to gain a comprehensive view of their projects. Similar to boards, modifying the roadmap is effortless as it simply involves dragging and reassigning larger work segments, referred to as "epics" in Agile terminology, to different dates.


2018. Atlassian launches Jira Ops for managing incidents



Atlassian has introduced a new edition of its flagship product, Jira, designed to enhance the efficiency and speed at which operations teams handle incidents. Jira Ops seamlessly integrates with various tools including OpsGenie, PagerDuty, xMatters, Statuspage, Slack, and others. While many teams already utilize these tools during service disruptions, Atlassian highlights the prevalent ad hoc approach employed by most companies in managing incidents. Jira Ops aims to serve as the cohesive element that ensures alignment and offers comprehensive visibility into ongoing incidents. With Jira Ops, when an incident occurs, users have a centralized location where they can access all relevant information. This includes details on who has been notified and alerted, the ability to notify additional individuals directly from the platform, and knowledge of the Slack channel dedicated to discussing the incident. Additionally, Atlassian has acquired OpsGenie for $295 million, further strengthening its incident management capabilities.


2017. Zoho Desk introduced Compact Mode, Ticket Peek, and Snippets



Zoho Desk, the service that empowers customer service teams to enhance the quality of their support through contextual information, is expanding its range of tools to compete with alternative solutions. The new addition called Compact Mode offers all the functionalities of the classic ticket list while displaying nearly double the number of tickets without requiring navigation to a separate screen. Another noteworthy feature, Ticket Peek, presents agents with a streamlined response screen, enabling them to swiftly address tickets. When agents "peek" into a ticket, they gain visibility into all the interactions associated with that ticket, along with its properties and relevant solutions. Additionally, agents now have access to Snippets, which are pre-written phrases that can be quickly inserted into a response by pressing the Tab key.


2016. Zoho unveiled Zoho Desk - context-aware help desk software


Zoho Desk is not just a rebranding of Zoho Support; it is an entirely new customer support software that offers a comprehensive view of customer issues within the context of their previous activities and interactions. Having relevant contextual information about customers allows agents to provide better responses. Zoho Desk seamlessly integrates customer information from Zoho CRM into support tickets, enabling agents to have all the necessary details at their fingertips. The system also assists agents in automatically prioritizing support tickets based on customer interactions. Additionally, the software provides ticket filtering options based on criteria such as due time, status, or customer type. When additional assistance is needed, the Team Feed feature comes to the rescue, allowing users to seek help from their colleagues. Moreover, the @mentions feature allows for easy collaboration by involving another colleague in the conversation or assigning the ticket to the appropriate person.


2016. JIRA gets Upwork integration



The project management service JIRA is introducing a new functionality that enables users to seamlessly convert JIRA tickets into job postings on the Upwork freelance marketplace. This integration allows JIRA users to simply click a button and access a pre-filled form to submit directly to Upwork's marketplace. This feature is particularly beneficial for small businesses that frequently face a backlog of feature requests and unresolved bug fixes. It is worth noting that this collaboration between Atlassian and Upwork is not the first time they have partnered in relation to JIRA. Upwork clients already have the ability to link their JIRA tickets to their Upwork account, enabling freelancers to track their time. Furthermore, clients can utilize Upwork's messaging feature to receive updates when a freelancer commits code to Bitbucket or updates a JIRA ticket, for instance.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com