Invoca vs Marchex

May 27, 2023 | Author: Sandeep Sharma
5
Invoca
Conversation intelligence platform that enables you to automatically act on conversation data to drive better experiences, more conversions, and higher revenue.
2
Marchex
Marchex is the leading provider of conversation intelligence, including call tracking, call analytics, and text messaging / SMS for business.
Invoca and Marchex are both companies that provide call tracking and analytics solutions, but they differ in their approach and offerings.

Invoca is a leading provider of call intelligence and conversation analytics software. Their platform helps businesses track and analyze inbound phone calls, providing valuable insights into customer interactions and conversions. Invoca's advanced analytics capabilities allow businesses to optimize their marketing campaigns, improve customer experiences, and drive revenue growth. They specialize in delivering actionable data and insights from phone conversations, enabling businesses to make data-driven decisions and enhance their marketing strategies.

Marchex, on the other hand, offers a suite of call analytics and call tracking solutions. Their platform enables businesses to track, measure, and analyze phone calls generated from various marketing channels. Marchex focuses on providing robust call analytics, including call recording, keyword tracking, and sentiment analysis. Their solutions help businesses optimize advertising campaigns, improve customer engagement, and drive better sales outcomes.

See also: Top 10 Call Tracking
Invoca vs Marchex in our news:

2022. AI-powered conversation intelligence platform Invoca raises $83M



Invoca, a platform utilizing AI for analyzing calls in marketing, sales, and customer agent training, has successfully concluded an $83 million funding round. By offering services such as agent coaching and "automated contact center quality assurance," the company aims to enhance conversion rates, customer satisfaction, and service levels in a mostly automated manner. Invoca's objective is to provide actionable data from real-time phone conversations between sales or service agents and customers. Operating entirely on the cloud, Invoca serves as a centralized platform that integrates AI-powered speech analytics, automated call scoring, call routing, and interactive voice response (IVR) capabilities for improved conversations.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com