HubSpot vs Zoho Campaigns

2023. HubSpot unveils strategy to integrate AI across the platform



HubSpot, the marketing and CRM platform, has unveiled its comprehensive AI strategy known as HubSpot AI. While the incorporation of AI elements has been an ongoing effort for HubSpot and other enterprise SaaS vendors, the advent of technologies like ChatGPT has prompted HubSpot to adopt a more extensive approach while retaining earlier features. The CRM database stores valuable company data, enabling users to gain insights into customer profiles, encompassing basic information, purchase history, customer service interactions, and more. HubSpot AI encompasses a four-pronged strategy, starting with content assistants that assist users in generating various content types across the platform. Additionally, AI agents, currently in different development stages, aim to automate customer service tasks and answer queries. The third component, AI Insights, provides predictive analytics, such as identifying customers likely to churn or make a purchase, a capability integrated into the platform over time.


2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers



HubSpot, renowned for its role in shaping the concept of inbound marketing, has unveiled the HubSpot Sales Hub Enterprise. While the company has been providing a CRM tool for five years, which has successfully addressed the usability concerns of salespeople, the new offering aims to deliver a comprehensive approach that caters to the needs of not only sales professionals but also management and system administrators. HubSpot recognizes that larger players in the industry, such as Adobe, Salesforce, and SAP, typically acquire various components of the technology stack and integrate them into their solutions, or customers themselves piece together different elements. In contrast, HubSpot believes that developing a unified, integrated solution in-house will naturally result in a more user-friendly experience.


2020. HubSpot unveils new content management system for marketers



HubSpot, a renowned inbound marketing firm, has introduced a dedicated content management system (CMS) specifically designed to simplify the process of adding and updating content for marketing professionals. While content management has always been a fundamental aspect of HubSpot's offerings, this new CMS has been developed from scratch with marketers in mind. It provides developers with the flexibility to use their preferred programming languages while leveraging the modular structure of the HubSpot CMS. Simultaneously, the user-friendly interface empowers marketers to make frequent changes necessary for modern websites.


2020. Zoho Campaigns integrates with Zapier



Zoho Campaigns has recently integrated with Zapier, a web-based integration platform. This integration enables you to automate your diverse business workflows, streamlining the entire process. In a Zap, Campaigns can be linked to either a trigger or an action. To put it simply, you can employ a trigger to facilitate data transfer between Campaigns and other applications (and vice versa) when an action is executed.


2018. HubSpot added customer service tools to its marketing platform



HubSpot is venturing beyond sales and marketing by officially introducing its Service Hub, a comprehensive solution for managing customer service. This expansion includes an all-in-one inbox for organizing all customer communications, a bot-builder to automate certain customer interactions, features for developing a company knowledge base (which can be utilized by the bot-builder), survey creation tools, and a dashboard for monitoring the performance of your service team. Service Hub is seamlessly integrated with HubSpot's existing products, enabling businesses to track customer interactions across sales, marketing, and support.


2017. Zoho Campaigns add new editor and personalized templates



Zoho has introduced the all-new version of Zoho Campaigns, aimed at enhancing user experience and streamlining goal achievement. The revamped interface offers a polished look and feel, ensuring a more seamless and efficient workflow. With the new editor, creating complex and responsive email templates becomes effortless through an intuitive drag-and-drop interface. The template gallery has also been expanded to include a wide array of new designs suitable for various occasions. Moreover, the addition of Personalization features allows for tailored messages that resonate with subscribers on a more personalized level. Furthermore, the update includes customizable autoresponders that automate email campaigns, as well as email limits to regulate the frequency of emails received by individual subscribers within specific timeframes.


2017. HubSpot unveiled Conversations



CRM, marketing, sales, and customer experience provider HubSpot has introduced a range of product updates, including notable integrations with Facebook for advertising purposes, Shopify for ecommerce functionalities, and the introduction of a new tool called "Conversations." The Conversations tool, facilitated by chatbots, consolidates customer messages into a single inbox, representing the evolution of HubSpot's live chat platform. This unified messaging system becomes crucial during significant transitions, such as the handoff from sales to support. Key features of Conversations include seamless integration with HubSpot CRM and the ability to create chatbots, leveraging the technology obtained from HubSpot's recent acquisition of the chatbot platform, Motion AI. These updates aim to enhance customer interactions and streamline communication processes within the HubSpot platform.


2017. Marketing platform HubSpot acquires AI startup Kemvi



Inbound marketing and sales platform HubSpot has made an acquisition of Kemvi, a startup that utilizes artificial intelligence and machine learning to assist sales teams. A short while ago, Kemvi introduced DeepGraph, a product that examines public data to enable salespeople in identifying the optimal time (such as after a job transition or the release of an article) to connect with potential customers. Additionally, it takes proactive measures to verify leads. HubSpot was actively seeking innovative ways to incorporate AI technology into its platform as a means to combat competitors. The acquisition of Kemvi was especially attractive to HubSpot due to its ability to address a genuine requirement among salespeople.


2015. Email marketing service Zoho Campaigns is available on Android



Until now, Zoho Campaigns exclusively catered to iPhone users who wished to manage their email campaigns through the mobile app. However, an exciting development has occurred as they have recently announced the availability of the same application for Android users as well. Android users can now enjoy all the prominent features that were previously limited to the iPhone app. These features encompass prompt access to email campaigns, mailing lists, and subscribers, comprehensive views of all reports and sharing capabilities, the ability to handle contacts and subscriber lists, and the convenience of offline access for uninterrupted productivity even without an Internet connection. Moreover, Android users can now stay organized by receiving mobile notifications that notify them when their campaigns are ready to be sent. This means that, even while on the go, you can effortlessly deliver your completed campaigns to your subscribers directly from your smartphone.


2015. HubSpot launches own CRM system



HubSpot, a renowned company recognized for its marketing tools, has officially launched its CRM product, moving it out of the beta phase. The CRM tool is available for free, while HubSpot's sales "acceleration" tool, Sidekick, is priced at $50 per seat per month. HubSpot describes the CRM tool as designed to assist sales representatives in minimizing the tedious aspects of data entry and interaction management. The tool automatically captures data from the sales process and organizes it in a chronological format. This strategy of providing free software to companies and subsequently upselling their IT departments has proven successful for software companies like Dropbox and Box. Although there are still costs associated with the sales process, having products integrated into more businesses helps reduce certain barriers.