HubSpot vs Zoho CRM

2023. HubSpot unveils strategy to integrate AI across the platform



HubSpot, the marketing and CRM platform, has unveiled its comprehensive AI strategy known as HubSpot AI. While the incorporation of AI elements has been an ongoing effort for HubSpot and other enterprise SaaS vendors, the advent of technologies like ChatGPT has prompted HubSpot to adopt a more extensive approach while retaining earlier features. The CRM database stores valuable company data, enabling users to gain insights into customer profiles, encompassing basic information, purchase history, customer service interactions, and more. HubSpot AI encompasses a four-pronged strategy, starting with content assistants that assist users in generating various content types across the platform. Additionally, AI agents, currently in different development stages, aim to automate customer service tasks and answer queries. The third component, AI Insights, provides predictive analytics, such as identifying customers likely to churn or make a purchase, a capability integrated into the platform over time.


2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers



HubSpot, renowned for its role in shaping the concept of inbound marketing, has unveiled the HubSpot Sales Hub Enterprise. While the company has been providing a CRM tool for five years, which has successfully addressed the usability concerns of salespeople, the new offering aims to deliver a comprehensive approach that caters to the needs of not only sales professionals but also management and system administrators. HubSpot recognizes that larger players in the industry, such as Adobe, Salesforce, and SAP, typically acquire various components of the technology stack and integrate them into their solutions, or customers themselves piece together different elements. In contrast, HubSpot believes that developing a unified, integrated solution in-house will naturally result in a more user-friendly experience.


2020. Zoho introduced Bigin - pipeline-centric CRM for small business



Alongside the widely-used Zoho CRM, Zoho has introduced Bigin, a new pipeline-centric CRM specifically designed and priced for the requirements of small and micro businesses. Bigin revolutionizes CRM by incorporating a user-friendly interface reminiscent of spreadsheets, making it accessible to anyone without prior CRM knowledge or the need for additional resources to implement the software. During the development of this product, Zoho identified that small businesses were often misled by vendors who offered stripped-down CRM features under the guise of being suitable for their needs. In contrast, Bigin includes crucial features such as multiple pipelines, integrated telephony, and workflow automation, providing small businesses with an optimal feature set for managing comprehensive customer-facing processes within their CRM. Notably, Bigin distinguishes itself as the most cost-effective CRM system currently available, priced at $7 per user per month with annual billing.


2020. HubSpot unveils new content management system for marketers



HubSpot, a renowned inbound marketing firm, has introduced a dedicated content management system (CMS) specifically designed to simplify the process of adding and updating content for marketing professionals. While content management has always been a fundamental aspect of HubSpot's offerings, this new CMS has been developed from scratch with marketers in mind. It provides developers with the flexibility to use their preferred programming languages while leveraging the modular structure of the HubSpot CMS. Simultaneously, the user-friendly interface empowers marketers to make frequent changes necessary for modern websites.


2018. Zoho CRM enables to convert website live-chats to phone conversations



Zoho has introduced significant updates to its integrated customer experience platform, Zoho CRM Plus. The latest version not only allows customers to engage with businesses through their preferred channels but also enables seamless channel switching for internal teams. Sales representatives can effortlessly transition from website live chats to phone conversations, support agents can handle calls directly from their ticket interface, and marketers can convert social media interactions into tickets for expedited issue resolution. With the new ASAP plug-in for Desk, customers gain access to quick answers from the company's knowledge base, the ability to create support tickets, and the convenience of chatting with support agents directly on the company website or mobile app. The introduction of Blueprint empowers businesses to build and automate processes that span sales, marketing, and support teams. For instance, a sales order Blueprint can involve both sales and support teams, automatically creating a ticket in Desk when a sales order is approved in CRM, and updating the sales order status to "Delivered" in CRM upon completion of the delivery process in Desk.


2018. HubSpot added customer service tools to its marketing platform



HubSpot is venturing beyond sales and marketing by officially introducing its Service Hub, a comprehensive solution for managing customer service. This expansion includes an all-in-one inbox for organizing all customer communications, a bot-builder to automate certain customer interactions, features for developing a company knowledge base (which can be utilized by the bot-builder), survey creation tools, and a dashboard for monitoring the performance of your service team. Service Hub is seamlessly integrated with HubSpot's existing products, enabling businesses to track customer interactions across sales, marketing, and support.


2018. Zoho's Zia learned to speak like Cortana


Zoho CRM 2018 has introduced a new update that enhances its AI-powered sales assistant, Zia, by adding voice capabilities. With this update, Zia can now interact with users through both voice commands and chat messages to perform various actions within Zoho CRM. Need to check your schedule for the day? Simply ask Zia. On the move and want to verify if you have enough inventory of a specific product before meeting a customer? Just ask Zia. Want to quickly mark a deal as Closed-Won after a phone call? Let Zia handle it for you. You can engage with Zia using either the voice interface in the Zoho CRM app on your iPhone or Android device, or through the chat bar in Zoho CRM on your desktop web browser. It's worth noting that Microsoft integrated its voice assistant, Cortana, into Dynamics CRM nearly three years ago.


2017. Zoho CRM Plus gets fresh new design



Zoho has introduced an update to its all-in-one customer engagement suite, Zoho CRM Plus. The latest version brings a refreshed interface and a streamlined user experience by eliminating unnecessary clutter. The app selector has been replaced with a new navigation bar located on the left side, offering improved accessibility. With the new Quick Links feature, users can quickly navigate to the specific part of the product they wish to access. Additionally, Zoho CRM Plus intelligently adapts to user behavior, prioritizing recently accessed records and placing them prominently under Recent Items. Furthermore, users now have the convenience of configuring settings for all Zoho CRM Plus apps in one centralized location. The update also introduces advanced filters for cross-app searches, allowing users to retrieve relevant data from different teams within their organization.


2017. Zoho CRM gets a Chrome extension for Gmail



Zoho has developed a Chrome extension that intelligently extracts relevant information from your Gmail and allows you to save it as leads or contacts in Zoho CRM. With Zoho CRM for Gmail, you can instantly view a comprehensive customer profile as soon as you open an email from them. This extension provides various functionalities, enabling you to perform multiple actions. You can choose to convert the extracted details into leads or contacts, and easily access additional information like attached tasks, previous call details, or notes from Zoho CRM. Furthermore, when you click on an email from existing leads or contacts, it displays their associated details. Available in 21 languages, Zoho CRM for Gmail facilitates the timely and accurate entry of lead and contact information into your CRM system, ultimately assisting you in enhancing your ROI.


2017. HubSpot unveiled Conversations



CRM, marketing, sales, and customer experience provider HubSpot has introduced a range of product updates, including notable integrations with Facebook for advertising purposes, Shopify for ecommerce functionalities, and the introduction of a new tool called "Conversations." The Conversations tool, facilitated by chatbots, consolidates customer messages into a single inbox, representing the evolution of HubSpot's live chat platform. This unified messaging system becomes crucial during significant transitions, such as the handoff from sales to support. Key features of Conversations include seamless integration with HubSpot CRM and the ability to create chatbots, leveraging the technology obtained from HubSpot's recent acquisition of the chatbot platform, Motion AI. These updates aim to enhance customer interactions and streamline communication processes within the HubSpot platform.