HubSpot vs Zoho CRM

Last updated: September 22, 2020

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HubSpot
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
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Zoho CRM
Zoho CRM is an alternative online software for SMB that empowers organizations with a complete customer relationship lifecycle management software for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system.
HubSpot vs Zoho CRM in our news:

2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers



HubSpot, the firm that made its name by helping to define the in-bound marketing concept, announced the HubSpot Sales Hub Enterprise. While the company has been offering a CRM tool for five years now, where they feel they have addressed ease-of-use issues for salespeople, the new tool is about bringing a new end-to-end approach addressing not only the needs of sales people, but management and system admins, as well. HubSpot specifically sees larger companies in this space, like Adobe, Salesforce and SAP, acquiring different pieces of the stack, then incorporating them into a solution, or customers pulling together different pieces of the stack themselves. The company believes that by building a single integrated solution themselves, it’s going to be naturally easier to use.


2020. Zoho introduced Bigin - pipeline-centric CRM for small business



In addition to popular Zoho CRM, Zoho unveiled Bigin - new pipeline-centric CRM that is built and priced for the needs of small and micro businesses. Bigin brings spreadsheet-like simplicity to CRM so that anyone can use the tool. You don’t need prior knowledge of CRM, or have to spend additional resources to actually make your software work. While working on the new product, we also noticed that small businesses were being taken for a ride by vendors who removed essential CRM features from their basic plans but still called it the right choice for small businesses. With features like multiple pipelines, built-in telephony, and workflow automation, Bigin contains just the right feature set to help small businesses run a full-scale customer-facing process inside their CRM. Bigin is the most affordable CRM system in the market right now, priced at $7 per month, per user, when billed annually.


2020. HubSpot unveils new content management system for marketers



HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.


2018. Zoho CRM enables to convert website live-chats to phone conversations



Zoho updated its unified customer experience platform Zoho CRM Plus. The new version doesn’t just allow your customers to reach out to you through the channel of their choice, it also helps your business teams switch across channels at will. Your sales reps can convert website live-chats to phone conversations, support agents can make or answer calls from within their ticket interface, and your marketers can convert social media interactions into tickets to get problems solved faster. With the bew ASAP plug-in for Desk plug-in, customers will be able to quickly find answers sourced from your business’s knowledge base, raise tickets directly, and even chat with your support agents from within your company website or mobile app. New Blueprint lets you build and automate processes that run across your sales, marketing, and support teams. Take your daily sales orders, for example: You can set up a Blueprint for your sales orders that involves both your sales and support teams so that approving a sales order in CRM will automatically create a ticket in Desk, and conversely, the sales order will be marked as “Delivered” in CRM when the delivery is completed in Desk.


2018. HubSpot added customer service tools to its marketing platform



HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support.


2018. Zoho's Zia learned to speak like Cortana


Zoho CRM 2018 update added voice to its AI-powered sales assistant - Zia. Zia can now interact with you through both voice and chat messages to perform any action inside Zoho CRM.  Want to know your schedule for the day? Just ask Zia. On the go and want to check if you have enough inventory of a particular product before your next customer visit? Just ask Zia. Want to quickly mark a deal as Closed-Won after hanging up with the customer? Just ask Zia to do it for you. You interact with Zia either through the voice interface in the Zoho CRM app in iPhone or Android, or through the chat bar in Zoho CRM in your desktop web browser. Recall that Microsoft embedded voice assistant Cortana into Dynamics CRM almost 3 years ago.


2017. Zoho CRM Plus gets fresh new design



Zoho rolled out update to its Zoho CRM Plus, the all-in-one customer engagement suite. The developers refreshed the whole interface and cleared out the clutter. The app selector is now replaced with an all-new navigation bar to the left side instead of the top. When you know exactly which part of the product you want to access, you can use the new Quick Links feature to go straight there. Besides, Zoho CRM Plus automatically adapts to your usage patterns by putting the records you last accessed to the front under Recent Items. Also now you can configure the settings of all your Zoho CRM Plus apps in one place and search across all apps with advanced filters to get relevant data from different teams in your organisation.


2017. Zoho CRM gets a Chrome extension for Gmail



Zoho developed Chrome extension that intelligently extracts details from your Gmail that you can save as leads or contacts in Zoho CRM. Zoho CRM for Gmail shows you a complete customer profile immediately upon opening an email from the customer. Just open a message and you can perform a lot of operations. Choose to push details as leads or contacts, or see whether an email has attached data like tasks, previous call details, or notes from Zoho CRM. It also displays details about existing leads or contacts when you click on an email from them.  Available in 21 languages, Zoho CRM for Gmail will help you increase your ROI by entering timely and accurate information about your leads and contacts to your CRM system.


2017. HubSpot unveiled Conversations



CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI.


2017. Zoho CRM gets sticky notes



Post-it notes are one of the most successful accidents of our time. Many companies are trying to replicate the persuasive power of sticky notes on the digital platform. And now Zoho made them available right inside Zoho CRM. These digital sticky notes stay on top of your dashboard, which acts as your workspace.  Go here if you need to write down ideas that pop up in your mind, set up your schedule for the day, or note down tasks and reminders for yourself. Sticky notes store all information that you think you might need to reference later. Available in all editions of Zoho CRM, any sticky notes you create are not visible to other users in your CRM account.