HubSpot vs Salesforce Marketing Cloud
Last updated: May 16, 2018
HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Face to face in the news:
2011 - Hubspot: how to attract customers and Salesforce money using Inbound marketing
HubSpot - this is a Boston based startup that provides a set of tools for Inbound internet marketing. In contrast to the Outbound marketing, that uses cold calling to potential customers, Inbound-marketing focuses on the development of company's Internet presence in order to generate and qualify leads. HubSpot service includes CMS for creating company site and blog, SEO-tools for keyword selection and page optimization, social networks monitoring tools (Facebook, Twitter ...), Email sending tools and analytical tools - something like a SEO CRM that stores customer's internet history (when he visited your site, what pages opened, what forms filled in). But apparently the most effective Inbound-marketing tool (at least for HubSpot) - is their YouTube channel.
It seems that HubSpot marketers spend all their time creating videos starring the employees that work in the HubSpot office. HubSpot's YouTube channel is fantastic - it contains music videos, trailers, TV shows where they glorify Inbound-marketing and troll Outbound-marketing. And it gives results, at least judging by the amount of investments in the company. Today, the Series D round of funding was closed and HubSpot has got another $32 million from Google, Salesforce and Sequoia Capital.