HubSpot vs Percolate
Last updated: May 16, 2018
HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place. Percolate is the only software designed for your brand. Our platform encodes the strategic and visual elements of your marketing, including target audiences, channels, business objectives, and identity guidelines to make everything you do more efficient and inspired.
Face to face in the news:
2017 - Marketing platform HubSpot acquires AI startup Kemvi to keep up with Percolate
Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot had been looking for new ways to bring AI technology into its platform to fight Percolate. It found Kemvi particularly appealing because it addressed a real need among salespeople.