HubSpot vs Pardot
Last updated: September 22, 2020
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
HubSpot vs Pardot in our news:
2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers
HubSpot, the firm that made its name by helping to define the in-bound marketing concept, announced the HubSpot Sales Hub Enterprise. While the company has been offering a CRM tool for five years now, where they feel they have addressed ease-of-use issues for salespeople, the new tool is about bringing a new end-to-end approach addressing not only the needs of sales people, but management and system admins, as well. HubSpot specifically sees larger companies in this space, like Adobe, Salesforce and SAP, acquiring different pieces of the stack, then incorporating them into a solution, or customers pulling together different pieces of the stack themselves. The company believes that by building a single integrated solution themselves, it’s going to be naturally easier to use.
2020. HubSpot unveils new content management system for marketers
HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.
2018. HubSpot added customer service tools to its marketing platform
HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support.
2017. HubSpot unveiled Conversations
CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI.
2017. Marketing platform HubSpot acquires AI startup Kemvi
Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot had been looking for new ways to bring AI technology into its platform to fight alternatives. It found Kemvi particularly appealing because it addressed a real need among salespeople.
2015. Marketing software Pardot improves collaboration and productivity
B2B marketing automation software Pardot (owned by Salesforce) rolled out several nice productivity and collaboration improvements: Chrome extension, that can track emails, faster data synchronization, data visualization and new customization features for reporting. The Chrome extension for Gmail - is a marketing automation plug-in that lets sales reps send trackable emails directly from Gmail. It is not just about making life easier for sales reps so they can sell more and better; it's also a new B2B tool, almost a stealth one as it is disguised as an innocent email plug-in, for sales. It's a similar story with the other enhancements. The data synch with Salesforce is now the fastest out of any marketing automation tool, checking for changes every two minutes. It's convenient for the reps, and surfacing prospect insights so sales reps can respond before the competition is crucial.
2015. HubSpot launches own CRM system
HubSpot, a company best known for its marketing tools, launches its CRM product out of beta. The product is free, but HubSpot’s sales “acceleration” tool, Sidekick, will run you $50 per seat, per month. The company describes the CRM tool as built to help sales reps avoid some of the tedium that comes with data entry and interaction management. Its tool automatically takes in data from a reps sales process, and arranges it in a chronological format. The model of getting free software into companies and then upselling their IT departments is a method that software companies like Dropbox and Box have used to strong effect. There are still costs associated with that sales process, but, certainly, having your products inside more shops does cut some friction.
2014. Marketing giant HubSpot files $100M IPO
HubSpot, the provider of marketing automation software has officially filed an IPO to raise up to $100 million. HubSpot is following in the footsteps of its competitor Marketo, which went public last year. Other rivals, including Eloqua and ExactTarget sold themselves to bigger, broader software companies — Eloqua to Oracle for $871 million in late 2012 and ExactTarget to Salesforce.com for for $2.5 billion in six months later. By the way, Salesforce as well as Google are also investors in HubSpot.
2014. Salesforce announced Sales Reach to promote Pardot
The majority of Salesforce revenue comes from subscriptions to the Sales Cloud. But the company also wants to earn more on marketing solutions, because it spent as much as $2.5 billion last summer to buy ExactTarget/Pardot marketing-automation and campaign-management software. So yesterday it announced the new feature for Sales Cloud - Sales Reach, an optional that will bring the basics of Salesforce.com's marketing-oriented Pardot offering to salespeople. It will help salespeople create micro campaigns, track responses to those campaigns, and get real-time notifications when prospects interact with campaign content (such as downloads, event invites, or videos). What's more, salespeople will be able to invite prospects to join communities, and they will be able to do all of the above through their Salesforce1 mobile apps. Sales Reach will be available in the first half of 2015.
2011. Hubspot: how to attract customers and Salesforce money using Inbound marketing
HubSpot - this is a Boston based startup that provides a set of tools for Inbound internet marketing. In contrast to the Outbound marketing, that uses cold calling to potential customers, Inbound-marketing focuses on the development of company's Internet presence in order to generate and qualify leads. HubSpot service includes CMS for creating company site and blog, SEO-tools for keyword selection and page optimization, social networks monitoring tools (Facebook, Twitter ...), Email sending tools and analytical tools - something like a SEO CRM that stores customer's internet history (when he visited your site, what pages opened, what forms filled in). But apparently the most effective Inbound-marketing tool (at least for HubSpot) - is their YouTube channel.