HubSpot vs MailChimp
Last updated: April 07, 2020
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
HubSpot vs MailChimp in our news:
2020 - HubSpot unveils new content management system for marketers
HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.
2019 - Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify
Mailchimp closed its app, which let users use their Shopify data to create targeted email campaigns. The partners became at odds over how customer data was shared between the two companies. Later it turned out that before it parted ways with Shopify, Mailchimp quietly made an acquisition of LemonStand, one of the e-commerce platform’s smaller competitors, to bring more integrated e-commerce features into its platform. It indicates the growing role of Mailchimp’s e-commerce business. Last year, when Mailchimp launched those new shoppable landing pages with Square. While Mailchimp is indeed building some native e-commerce features for its platform, it will continue to work with third parties (if not Shopify, the biggest of them all) to provide other functionality.
2018 - Mailchimp partnered with Square to launch shoppable landing pages
Email newsletter service Mailchimp announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited-edition goods or run-targeted promotions. Mailchimp’s landing pages have been around a while. Until now, though, they were mostly meant to capture additional email addresses or link people to a store. Now, with this new partnership, customers will be able to build a full shopping flow with built-in payments right into these pages. To make this easier, Mailchimp is offering a number of pre-designed templates and a drag-and-drop builder. Square will charge a flat processing rate and Mailchimp will offer this service for free.
2018 - HubSpot added customer service tools to its marketing platform. Your move, HootSuite !
HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support. The conclusion is that HubSpot provides better service feature than HootSuite
2017 - HubSpot unveiled Conversations
CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI. So HubSpot becomes more social if compared vs Marketo
2017 - Marketing platform HubSpot acquires AI startup Kemvi to keep up with Percolate
Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot had been looking for new ways to bring AI technology into its platform to fight Percolate. It found Kemvi particularly appealing because it addressed a real need among salespeople.
2017 - Mailchimp’s marketing automation tools are now available for free to fight Sendwithus
Mailing service MailChimp offeres a number of more advanced marketing tools; for example, one that allows its users to follow up with online shoppers. Starting today, these advanced marketing automation services are available for free to all MailChimp users, including those on the company’s free plan. With this newly free service, any online business can now easily create an automatic email that goes out a day after somebody abandons a virtual shopping cart, for example, or a day after somebody makes a first purchase. Similarly, they can set up a series of welcome emails or use the service for more transactional messages like receipts, shipping updates or invoices.
2017 - MailChimp combines email marketing with Facebook Ads
MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform. Using MailChimp’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook. Facebook Ad Campaigns will roll out "gradually," MailChimp officials said. It will be available to all customers by February 2.
2015 - HubSpot launches own CRM system
HubSpot, a company best known for its marketing tools, launches its CRM product out of beta. The product is free, but HubSpot’s sales “acceleration” tool, Sidekick, will run you $50 per seat, per month. The company describes the CRM tool as built to help sales reps avoid some of the tedium that comes with data entry and interaction management. Its tool automatically takes in data from a reps sales process, and arranges it in a chronological format. The model of getting free software into companies and then upselling their IT departments is a method that software companies like Dropbox and Box have used to strong effect. There are still costs associated with that sales process, but, certainly, having your products inside more shops does cut some friction.
2014 - Marketing giant HubSpot files $100M IPO
HubSpot, the provider of marketing automation software has officially filed an IPO to raise up to $100 million. HubSpot is following in the footsteps of its competitor Marketo, which went public last year. Other rivals, including Eloqua and ExactTarget sold themselves to bigger, broader software companies — Eloqua to Oracle for $871 million in late 2012 and ExactTarget to Salesforce.com for for $2.5 billion in six months later. By the way, Salesforce as well as Google are also investors in HubSpot.